Olympus America

Press Center

Olympus Awarded Innovative Technology Designation for Three Products at Novation Innovative Technology Expo

Annual event identifies healthcare products that improve patient outcomes
and enhance patient and provider safety

CENTER VALLEY, Pa. (January 28, 2015) – Olympus, a precision technology leader in designing and delivering innovative solutions in medical and surgical products, among other core businesses, announced today that three of its products were awarded the Innovative Technology designation by Novation, the nation's leading health care services company for more than 100,000 members and affiliates of VHA Inc., UHC, Children's Hospital Association and Provista. Those products include the DIEGO®ELITE Multidebrider®, BF-P190 peripheral bronchoscope and Olympus 3D versus Robotic Surgery Cost Comparison Calculator. The products were awarded the coveted Innovative Technology designation at Novation's Innovative Technology Expo on Sept. 10, 2014, at the Irving Convention Center in Irving, Texas.

About Olympus’ Three Products Awarded Novation’s Innovative Technology Designation:

  • DIEGO®ELITE Multidebrider : is the world’s only ENT system to offer both monopolar and bipolar energy blades for hemostasis – as well as traditional standard shaver blades – providing specialists with a full array of surgery options using just one device. Applications for the Olympus DIEGO® ELITE include sinus surgery, polypectomy, tonsillectomy, adenoidectomy, inferior turbinate reduction, and laryngeal applications. Procedures powered by the Olympus DIEGO®ELITE Multidebrider offer significantly shorter surgery times compared to those performed using standard blades.
  • BF-P190: the fully rotatable, ultra-slim design of the Olympus BF-P190 bronchoscope, along with its improved tip angulation, advances maneuverability to provide better access in peripheral airways. The bronchoscope also delivers the industry's largest working channel (2.0 mm) available in a slim 4.2 mm true videoscope, making it ideal for accommodating a variety of endoscopic devices.
  • Olympus 3D versus Robotic Surgery Cost Comparison Calculator: demonstrates the potential benefits and cost savings of Olympus ENDOEYE FLEX 3D Video System (awarded the Innovative Technology designation by Novation in 2013) versus a Surgical Robot System. Not every procedure is suited for a Robot but could still benefit from 3D visualization. The calculator generates a customized cost savings report based on actual facility data.

“The Innovative Technology designation process identifies products that are used in the direct clinical care of patients and offer an incremental benefit to patient care, or patient or health care worker safety,” said Olya Carter, RN and Senior Clinical Manager at Novation. We are excited about the potential the Olympus’ DIEGO®ELITE Multidebrider®, BF-P190 peripheral bronchoscope and Olympus 3D versus Robotic Surgery Cost Comparison Calculator have to help hospitals in their efforts to improve patient care.”

The three Olympus products were awarded the Innovative Technology designation following a review by more than 200 attendees from hospitals around the United States who serve on a Novation council or task force and participated in the Expo. These key opinion leaders indicated Olympus’ DIEGO®ELITE Multidebrider®, BF-P190 peripheral bronchoscope and Olympus 3D versus Robotic Surgery Cost Comparison Calculator offered incremental benefit over other products available on the market.

“We are pleased to receive the Innovative Technology designation for these three products and provide the members served by Novation with several ‘world’s first’ products that are advancing patient care,” said Richard Reynolds, Executive Vice President of Sales, Marketing and Shared Services of the Medical Systems Group at Olympus Corporation of the Americas. “Olympus is committed to helping healthcare facilities address the triple aim of healthcare reform by improving clinical outcomes, reducing overall costs and enhancing patient experience.”

This new designation also will identify Olympus’ three products as designated Innovative Technology products within Novation’s online contract catalog, which is accessible by the more than 100,000 members and affiliates of VHA Inc., UHC, Children's Hospital Association, and Provista served by Novation. This heightened visibility will encourage further consideration by members accessing this agreement. 

To learn more about Novation's Innovative Technology program, visit www.novationco.com/expertise/technology

About Olympus Medical Systems Group

Olympus Medical Systems Group, a division of global technology leader Olympus, develops solutions for healthcare professionals that help improve clinical outcomes, reduce overall costs and enhance quality of life for their patients. By enabling less invasive procedures and innovative diagnostic and therapeutic endoscopy, Olympus is transforming the future of healthcare.

For more information visit Olympus at www.medical.olympusamerica.com.

About Novation, Recipient of the Ethisphere Institute’s Ethics Inside Certification

Novation is the nation’s leading health care services company, focused on revolutionizing operational performance for more than 100,000 members and affiliates of VHA Inc., UHC, Children's Hospital Association and Provista LLC. Novation’s progressive approach to cost performance, data and intelligence, and integrated advisory solutions helps health care providers envision and advance new models of cost-effective, high-quality care. Headquartered in Irving, Texas, Novation is committed to the highest standards of ethical behavior and twice has been honored with the Ethisphere Institute’s coveted Ethics Inside® Certification, and has been named three years consecutively to Ethisphere’s World’s Most Ethical Companies list. To learn more about Novation, please visit novationco.com and follow @NovationNews on Twitter.


Media Contact
Michael Levey, Olympus, 484-896-5120, michael.levey@olympus.com