Olympus America

Press Center

A Camera Line That's Light in the Pocket and On the Wallet

Melville, NY - Olympus' latest additions to the i series line - the i 100 AF and i 10 - are affordable Advanced Photo System (APS) autofocus and focus-free cameras, which combine the style of Olympus design with the effortlessness of APS technology.

The i 100 AF and i 10 cameras are designed in Olympus' signature style - sleek, slender and small enough to fit into the side pocket of cargo pants. Perfect for the college student, high schooler or the young at heart on the go, the cameras are convenient and ideal to capture impromptu fun and silly moments with friends.

The cameras also provide young consumers with a selection of affordable and contemporary design cameras that allow creative flexibility and standard picture-taking with ease. Features on both cameras include: 24mm lens, built-in multiple flash modes with red-eye reduction, drop-in film loading, auto rewinding and winding, multiple print formats (panoramic, HDTV and classic) and a battery check.

Additional features on the i 100 AF include: fill-in, off and slow synchronization flash modes, self-timer, LCD panel, continuous shooting mode and autofocus viewfinder status.

The streamlined and sporty retro-looking i series cameras will be released to the American market starting June 2001. The i 100 AF and i 10 are packaged with a strap and battery and will be sold for the suggested retail price of $90.00 and $72.50, respectively.

Olympus America distributes a wide range of products for consumer, scientific, health care, commercial and industrial markets. These include 35mm, Advanced Photo System and digital cameras; binoculars; microcassette and digital voice recorders; optical storage products; printers; medical and industrial endoscopes; biological and metallurgical microscopes and measuring instruments; clinical analyzers and other high technology products. Olympus America is also responsible for sales in Canada, Mexico, the Caribbean and Central and South America.