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New Olympus Underwater Housings for Point & Shoot and Ultra Zoom Digital Cameras Enable Maximum "Depth Perception"

Heavy-Duty Construction Enables Cameras To Reach Depths of Up to 130 Feet, LCD Hood Cuts Down Glare for Viewing and Shooting Images

Melville, New York, August 18, 2003 - Olympus America today introduced two new heavy-duty housings to support underwater digital imaging enthusiasts. These stylish and durable transparent polycarbonate housings are for anyone looking to pursue underwater digital photography when diving, snorkeling or surfing - and they're also ideal for use during activities that call for ultimate protection from the elements such as skiing, fishing, sailing, or even in certain industrial situations.

The Olympus PT-017 Underwater Housing is designed for use with the Olympus D-560 Zoom or D-565 Zoom digital cameras, and the PT-018 Underwater Housing is designed for use with the Olympus C-740 Ultra Zoom or C-750 Ultra Zoom digital cameras.

"When we created underwater housings for our Stylus Digital line, C-50 and C-5050 digitals earlier this year, we were just beginning to break into the underwater photography market," said Jason Bortzfield, product manager for digital products, Olympus America Inc. "With the introduction of underwater housings for our Ultra Zoom line and point-and-shoot D-series, we've introduced the housings into our other digital camera lines and established the fact that Olympus is serious about expanding this market."

With an impressive depth limit of 130 feet, the housings allow digital photographers to chronicle snorkeling and diving expeditions with a wide range of Olympus digital cameras. The PT-018 housing can be used with either the C-740 or C-750 Ultra Zoom. The sleek, compact C-740 Ultra Zoom is a 10X Optical Zoom, 3.2 megapixel digital camera that's ideal for the budget-conscious family photographer. The C-750 Ultra Zoom is a 4.0 megapixel all-in-one camera solution for advanced photographers who want the widest focal length range plus manual and automatic controls in a rugged and portable metal body digital.

The PT-017 Underwater Housing allows underwater photographers to take their point-and-shoot D-560 Zoom (3.2 megapixels) or D-565 Zoom (4 megapixels) below the surface with the same ease of use they know and love on land. Moreover, because both cameras have 1.8-inch LCDs, the viewing area for composing and reviewing shots is bright and easy to read under the waves.

Stylish
Both the PT-017 and PT-018 underwater housings are made of durable transparent polycarbonate with grips and levers fashioned out of distinctive red-colored polycarbonate. The transparent nature of the housings ensures that users can view their shots with ease, as well as show off the stylish bodies of their cameras.

Innovative
The housings feature fluorite (FL) glass lens windows for greater clarity when shooting photos underwater. To reduce glare caused by sunlight on a digital camera LCD, the housings feature an LCD hood located on the outside back of the housing that makes viewing the LCD easier above and below water.

Intelligent
Olympus has thought of everything to keep digital cameras safe and dry within the housings. O-ring seals, special rubber rings engineered to fit perfectly within corresponding grooves, expand under water pressure to tighten the seal when the shells of the housings are locked. To keep the O-ring in optimal condition, the included O-ring pic removes the ring without damaging the housing or the O-ring itself. Then, silicone grease, also included, can be applied to keep the O-ring properly lubricated and maintain its condition. Furthermore, safety locks on all of the housings prevent accidental opening.

Approachable
The housings' stainless steel nickel-plated brass mechanical control buttons, also sealed with silicon O-rings, allow full access to the cameras' functions and menus. With the touch of levers, zoom and shutter are easily operated. For crystal clear shots, the integrated flash diffuser panel cuts down on glare from particles suspended in the water that otherwise would create a haze in the image.

Exciting
For the first time ever, Olympus has created an underwater housing for its Ultra Zoom digital line. Going 130 feet below the surface of the water to shoot digital photos is quite an accomplishment. But using the powerful 10X Optical Zoom lens of the C-740 or C-750 Ultra Zoom means that underwater photography enthusiasts will be able to go even deeper - capturing all of the undersea action that can be photographed within the zoom range of the camera.

Availability
The PT-017 and PT-018 will be available in the summer of 2003.

Contents of the package:

  • Case body
  • O-Ring
  • O-Ring pic for removal
  • Silicone grease
  • Silica gel (defogging agent)
  • Hand strap
  • LCD hood and strap
  • Balance weight
  • Instruction Manual
  • Warranty Card
U.S. Pricing
PT-017 Underwater Housing for D-560 or D-565 Zoom:
MSRP: $199.95 (US)
Estimated Street Price: $159.95 (US)

PT-018 Underwater Housing for C-740 or C-750 Ultra Zoom:
MSRP: $259.95 (US)
Estimated Street Price: $199.95 (US

For more information contact Chris Sluka, public relations manager, Olympus America Inc, Consumer Products Group, Two Corporate Center Dr., Melville, NY 11747-3157, ph: (631) 844-5000 (800) 622-6372, Fax: (631) 844-5262. Review units and high-resolution images of the camera are available from Mullen Public Relations. Contact Michael Bourne, senior account executive, 978-468-8953 or michael.bourne@mullen.com.

About Olympus
Olympus is a precision technology leader, designing and delivering innovative solutions in healthcare and consumer electronics worldwide. Olympus works collaboratively with its customers and its parent company, Tokyo-based Olympus Corporation, to leverage R&D investment in precision technology and manufacturing processes across diverse business lines. These include:

  • Gastrointestinal endoscopes, accessories, and minimally invasive surgical products;
  • Advanced clinical and research microscopes;
  • Lab automation systems, chemistry-immuno and blood bank analyzers and reagents; and
  • Digital and film cameras, and digital voice recorders.
In the U. S. and Canada, Olympus serves healthcare, scientific and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers efficiently, reliably, safely, and easily achieve superior results. Olympus is the leader in gastrointestinal endoscopy and clinical and educational microscopes. The company's market-leading consumer electronics business spans North and South America.