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Olympus Stylus 80 Film Camera Loads Big Features in Small Design

All-Weather Ultra-Compact Body Contains Advanced Automatic Focus, Exposure and Flash Systems

September 22, 2003, Melville, NY - Olympus announces the introduction of the new Stylus 80 compact 35mm film camera, the latest member of its family of best-selling Stylus film cameras. This sleek, all-weather, ultra-compact 38-80mm (f5.3-f10.4) zoom camera is packed with a multitude of sophisticated features including a 2.1x retracting zoom lens, advanced autofocus and auto exposure, and the exclusive camera shake indicator. The attractive metallic Stylus 80 is designed for photographers who desire crisp detail and vibrant color in a portable, fully automatic, easy-to-use and affordable camera.

Intelligent
Like all Stylus cameras, the new Stylus 80 is equipped with high quality Olympus optics. The powerful 2.1x zoom advanced glass lens, with a 5-elements in 4 groups lens configuration that includes aspherical lenses, delivers vibrant colors and crisp detail up close or at a distance. Even at full zoom, images shot with the Stylus 80 come out sharp because pin-cushioning distortion is minimized.

Stylish
The Stylus 80 is as rugged as it is good looking with a worry-free, all-weather exterior providing protection from the elements. Its sleek body is 5% trimmer than that of its predecessor the Stylus Epic Zoom 80, the best selling 2x zoom camera in the world. Measuring only 4.4" W x 2.3" H x 1.6" D, the Stylus 80 fits easily in a purse or pocket for take-anywhere portability, and its ergonomic form responds easily to the touch.

Innovative
The Stylus 80 features an 11-point multi-wide advanced auto-focus (AF) system for highly accurate auto focusing and amazing detail in a variety of compositions, zoom ranges, and light conditions. With 11 separate focusing points in the wide-angle mode of the AF area, distance measurements are taken and rapidly processed using algorithms exclusive to Olympus. Even if the main subject is off-center or two people are standing side by side, the camera can more accurately focus on the intended subject, minimizing the risk of out-of-focus shots.

Approachable
Olympus has taken the work out of photography by automating the majority of functions on the Stylus 80. From automatic film load, advance and rewind, to auto flash and auto focus, the Stylus 80 has been designed to allow photographers to automatically take great pictures.

The Olympus-exclusive camera shake indicator prompts the user to steady the camera when shake is detected and automatically selects a faster shutter speed to reduce image blur. The camera shake indicator is conveniently placed on the side of the viewfinder where the LEDs alternately blink when the AF sensor detects shaking.

Additional Features:

  • Smart 6 Mode Variable Power Flash with Auto Color-balancing and Red-eye Reduction uses the right amount of light, neutralizes harsh fluorescent lighting and more.
  • Sophisticated Auto Exposure featuring 3 unique optical sensors to recognize and overcome difficult backlight and indoor light conditions.
  • Quartz Date/Time Imprint.
  • Electronic Self-Timer with Remote Control Option.
  • Package contains camera, strap, warranty and instruction manual.
Availability
The Stylus 80 will be available in October 2003.

U.S. Pricing
Stylus 80 MSRP: $150.00 (U.S.)
Stylus 80 Street Price: $99.95 (U.S.)

Note to Editors: high resolution images of the Stylus 80 are available from Michael Bourne, Mullen Public Relations at (650) 210-9857 or Michael.Bourne@Mullen.com.

About Olympus
Olympus is a precision technology leader, designing and delivering innovative solutions in healthcare and consumer electronics worldwide. Olympus works collaboratively with its customers and its parent company, Tokyo-based Olympus Corporation, to leverage R&D investment in precision technology and manufacturing processes across diverse business lines. These include:

  • Gastrointestinal endoscopes, accessories, and minimally invasive surgical products;
  • Advanced clinical and research microscopes;
  • Lab automation systems, chemistry-immuno and blood bank analyzers and reagents; and
  • Digital and film cameras, and digital voice recorders.
In the U. S. and Canada, Olympus serves healthcare, scientific and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers efficiently, reliably, safely, and easily achieve superior results. Olympus is the leader in gastrointestinal endoscopy and clinical and educational microscopes. The company's market-leading consumer electronics business spans North and South America.