Olympus America

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Olympus America Launches New Web Site

Olympus America Inc. today announced the launch of www.olympus.com, the company's new Web site. Incorporating all of the company's diverse business fields in one dynamic, easy-to-use site, the new olympus.com bridges the company's consumer, health care and industrial/business technologies and products to provide integrated online solutions for all Olympus customers.

"The launch of olympus.com is the beginning of a new era for our company," Olympus America President Sid Braginsky said. "The efforts we are making in this area show we are committed to online technology, to supporting our customers, and to providing comprehensive solutions-for health care, business, and personal use. Our new site is a tool to help us strengthen our relationships with all of our customers-to let them see how they can benefit from the scope of our innovation and our focus on life."

Olympus.com combines ease of use, broad range of information

Olympus America has had an online presence since 1995 for certain business areas. Today's newly launched site at www.olympus.com greatly expands the company's presence on the Web-and was literally built from the ground up with the end user's needs in mind.

The site's "outside-in" design means navigation through the site is driven solely by the user's actions. Consequently, while the look and feel of olympus.com is designed to display the magnitude of the overall company, it does so without inconveniencing the user with a confusing navigational scheme or long download times. Browsing is simple, quick, focused, and effective-especially important, considering the site's more than 2,000 individual pages make it one of the larger corporate sites on the Web today.

And customized: A user can browse the site any number of ways, opting to drill down into a particular area to find specific content, or navigating the site as a whole using the site map or search engine. Once a user finds a page of interest, deeper or lateral navigation is possible through the site's integrated layout.

In no more than a few mouse clicks, users can do any of the following, from any page on the site:

  • Access a specific area of olympus.com's database, based on their interest as a consumer, health care professional or industrial/business user.
  • Search the entire product catalogue by keyword.
  • Utilize a product finder feature to locate individual models.
  • Download brochures and software.
  • Read press releases.
  • Read third party reviews, testimonials and opinions.
  • Review frequently asked questions.
  • Get detailed information about Year 2000 compliance.
  • Contact Olympus for customer support.
  • Find out about career opportunities at Olympus America and apply online for specific employment postings.
The effect of this "customer-centric" navigation leaves the user empowered, satisfied and eager to return.

In addition to the above site-wide functionality, other primary features of olympus.com are an authoritative Health Care Information Center (http://www.olympus.com/hcic), with a thorough collection of medical information of value to Olympus health care customers through links to more than a hundred medical journals and research sources; online photo contests for film and filmless digital camera users, with winners receiving Olympus cameras and places in the site's online gallery; and case studies and feature stories that exhibit the sophisticated business applications of Olympus' industrial products in real-world settings.

New site beginning of project to build online presence, strengthen customer relationships

The launch of olympus.com is the first phase of an ongoing project for Olympus America. The site is a collaboration between Boston-based Thunder House Online Marketing Communications (the interactive arm of McCann-Erickson Worldwide) and a project team at Olympus America.

At its inception, the site will act primarily as a marketing and customer service platform. However, the company plans to incorporate new functionality on a regular basis, with the goal of creating interactive relationships with individual customers. The first new feature will be a consumer product Comparison Wizard, allowing users to compare Olympus products based on specifications and features to find the right product to meet their needs. The Comparison Wizard will be incorporated into the site soon after launch.

"With its many features and thoughtful design, our new site is a significant step forward for Olympus America," President Braginsky said. "But it is a Web site created around a company, not a company created around a Web site. Olympus.com will be an important way for us to interact with our established customers, and for us to introduce Olympus to new customers. But Olympus America represents a lot more than just a Web site can offer-our company is backed by nearly 80 years of providing innovative high-technology products that enrich people's lives."

Olympus America Inc. distributes a wide range of products for consumer, scientific, health care, commercial and industrial markets. These include film and filmless cameras, microcassette and digital voice recorders, binoculars, film scanners, personal photo printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high-technology products. Olympus America Inc. is responsible for sales, marketing, distribution and service in the United States, Canada, Mexico, the Caribbean, and Central and South America.

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