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Olympus EVOLT E-510 Digital SLR Offers Mechanical Image Stabilization For Sharp, Blur-Free Images

2.5-Inch Live View LCD, 10-Megapixel Imaging Sensor and Proven Dust Reduction System for Clear, Spot-Free Photographs

CENTER VALLEY, Pa., March 5, 2007 – Olympus today unveiled its EVOLT E-510, a portable digital SLR (single lens reflex) camera with advanced technologies for photo hobbyists and those that are serious about their photography. While easy to use, this new digital SLR appeals to photographers who desire complete creative control. The E-510 also offers the following key features:

  • Live View LCD enables users to compose shots from a variety of angles other consumer digital SLR cameras just can't match;
  • 10-megapixel Live MOS Image Sensor for super high-resolution images that can be cropped or blown up to poster size without sacrificing image quality;
  • Mechanical Image Stabilization with Supersonic Wave DriveTM technology provides blur-free images - across all of the more than 30 digital-specific lenses;
  • Dust Reduction System for spot-free photos, so users can spend more time taking pictures and less time removing unsightly specks from digital images with computer editing software; and
  • Extremely portable, lightweight body with an ergonomic grip ensures the camera fits snugly in the hand, and the portable body is complemented by two new ultra-compact digital specific lenses that won't weigh you down and is perfect for any adventure.

    Innovative 2.5-Inch Full Time Live View HyperCrystal LCD
    The E-510 features a Live View LCD to provide users with the freedom to choose how they compose their shots, using either the LCD or the optical viewfinder on the back of the camera. The Olympus Live View LCD empowers users to easily compose their subjects live on the LCD before the shot has been taken, offering a level of versatility that can not be achieved by other digital SLR cameras that only offer an optical viewfinder. By holding the E-510 away from the face and using the Live View LCD to compose, it's possible to shoot upward from a low angle for dramatic composition, in close for detailed macro photos of a butterfly's wings or photographing a parade over a crowd of people.

    The E-510's big and bright 2.5-inch LCD display with approximately 230,000 pixels includes HyperCrystal™ technology, which offers many times the contrast of conventional LCD monitors, and enables images to be beautifully displayed in vivid color - both in preview and playback. The HyperCrystal LCD also provides a wide viewing angle, which ensures images can be composed from even the most obscure angles. The larger LCD makes viewing icons and text on the camera's menu a squint-free process.

    Detailed, Bright and Colorful Photos with 10-Megapixel Live MOS Image Sensor
    The E-510 is loaded with an impressive 10 million pixels for high-resolution photos. The 10-megapixel sensor gives photographers the flexibility to blow up their prints to the large sizes supported by many of today's printers, or crop the image to print only a part of the image that is important to them. The high-performance Live MOS image sensor in the E-510 delivers excellent dynamic range for accurate color fidelity, and a new state-of-the-art amplifier circuit to eradicate noise and capture fine image details in the highlight and shadow areas.

    Mechanical Image Stabilization for Sharp Images
    Unlike other digital SLR cameras in its class, the E-510 employs Mechanical Image Stabilization, which compensates for camera movement. This new technology complements Digital Image Stabilization, which compensates for a moving subject. Combined, Mechanical Image Stabilization and Digital Image Stabilization provide a powerful solution, ensuring blur-free photos even in active shooting situations where photographers may encounter camera shake or a moving subject. This powerful combination resides within the camera's body, translating to blur-free images taken with any of the more than 30 digital-specific lenses.

    Dust Reduction System for Spot-Free Images
    Olympus' Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter™. The patented ultrasonic technology vibrates to remove dust and other particles from the front of the image sensor, and captures the debris on a special adhesive membrane every time you turn on the camera. These spot-free photos liberate users from hours spent retouching photographs at the computer or sending their cameras back to the manufacturer to remove dust trapped inside.

    TruePic III for Image Clarity
    Olympus' enhanced TruePic III Image Processor produces crystal clear photos using all the pixel information for each image to provide the best digital images possible for every photo with accurate color, true-to-life flesh tones, brilliant blue skies and precise tonal representation in between. TruePic III also lowers image noise by one step to reduce noise in images shot at higher ISO settings, enabling great results in low-light situations.

    Two More Lenses Added to World's Largest Selection of Digital Specific Lenses
    The versatility of the Olympus E-System comes from delivering the largest selection of "Designed-for-Digital" lenses -more than any other manufacturer to date. Olympus' Zuiko Digital Specific Lenses come in a wide range of focal lengths to achieve the best image result in any given situation, and impress with their spectacular clarity and edge-to-edge sharpness.

    The E-510 outfit includes a compact, Zuiko Digital ED 14 - 42 mm f3.5 - f5.6 Lens (equivalent to 28mm - 84mm in 35mm photography) that perfectly matches the imager so light strikes the sensor directly to ensure rich, accurate colors and edge-to-edge sharpness. Its 3x ED Glass zoom lens covers the range most frequently used in ordinary photography and weighs just 7.5 ounces, offering users an extremely dynamic, portable everyday-use zoom. Close-ups as near as 9.84 inches (0.25 m) are possible throughout the zoom range.

    The E-510 two-lens outfit adds the Zuiko Digital ED 40-150mm f4.0-5.6 (80-300mm equivalent) Lens, which provides users with greater telephoto power for far-away shots in a compact size. This telephoto lens is smaller than many standard zoom lens at 2.6 inch diameter x 2.8 inch length and a weight of 8.8 ounces - a real benefit for anyone who wants to pack a powerful zoom lens without taking up much space. It also has great close focusing abilities, and is able to capture a subject up-close from a distance of 31.5 inches (.8m). Consumers won't break the bank to get this great focal flexibility. For a mere $100.00, the two-lens kit includes the Zuiko Digital ED 40-150MM telephoto zoom lens – a $279.00 value!

    Both lenses are exceptionally compact, allowing unimpeded mobility. They are sized for comfortable handling and designed for maximum image quality at an excellent price. Most important, these new lenses have the world-renowned ED lenses that deliver stunning high-quality images.

    All E-Series cameras support the Four Thirds Standard whereby Olympus and various other manufacturers produce high-quality Four Thirds-compliant lenses and accessories that are specifically designed for digital SLR image capture. Because the E-510 is part of the Olympus E-System, it is compatible with a large and growing range of Olympus E-System accessories to further enhance personal shooting styles and applications. This includes the full line-up of Zuiko Digital Specific lenses and flashes.

    Easy-to-Use, Easy-to-Handle Light and Ergonomic Design
    The EVOLT E-510 is extremely portable, measuring 5.35 inches (136mm) by 3.61 inches (91.7mm) and 2.2 inches (56mm), excluding protrusions, and weighing 16.2 ounces (460 grams) body only. The new camera has a classic penta-mirror design that is light and compact enough to comfortably shoot with all day. Beyond its portable size, the E-510 delivers unparalleled ease of use – from menus that make sense and buttons on the body that are easy to understand and operate, to automatic settings for every imaginable situation.

    While the E-510 includes a full range of manual control options to customize your creativity, it also has 28 shooting modes designed to provide the ideal settings for a variety of shooting situations automatically. These include Digital Image Stabilization, Night Scene, Fireworks, Beach and Snow, and Candle Light to name a few, as well as an xD Panorama mode (for use with Olympus xD-Picture Cards). Users also benefit from special color modes and the possibility to apply a variety of Black & White filters.

    Accepting both CompactFlash Type I & II, Microdrives, and xD-Picture Cards, the camera provides a choice of data storage options for enhanced flexibility, and it is possible to transfer image files from one card to the other right inside the camera.

    Availability
    The Olympus EVOLT E-510 Digital SLR will be available in June 2007. It includes: EVOLT E-510 Body, USB Cable, Video Cable, Li-Ion Battery Pack (BLM-1), Li-Ion Battery Charger (BCM-2), Shoulder Strap, OLYMPUS Master Software CD-ROM, Manuals, Warranty card.

    US Pricing / Product Configurations
    EVOLT E-510 Body Estimated Street Price: $799
    EVOLT E-510 with 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street Price: $899
    EVOLT E-510 Two Lens Kit (Body, 14-42mm and 40-150mm Lenses) Estimated Street Price: $999

    For more information, review units and high-resolution images of the Olympus EVOLT E-510 and accessories, contact Michael Bourne, Mullen Public Relations, 978-468-8953 or michael.bourne@mullen.com, or Jennifer Lyons, public relations manager, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, PA 18034, ph: (484) 896-5350

    ABOUT OLYMPUS IMAGING AMERICA INC.
    Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

    Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples' lives every day. These include:

  • Digital and Film Cameras
  • Professional SLR Imaging Systems
  • Digital and Microcassette Recorders
  • Personal Photo Printers
  • Digital Media
  • Binoculars

    Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

    Company Contact:
    Olympus Imaging America Inc.
    Jennifer Lyons, public relations manager
    (484) 896-5350
    Jennifer.lyons@olympus.com

    Agency Contact:
    Mullen Public Relations
    Michael Bourne
    (978) 468-8953
    michael.bourne@mullen.com