Olympus America

Press Center

CNN’s Dr. Sanjay Gupta To Address “Medicine and The Media”
in San Diego on July 16 Speech to be given at AACC Annual Meeting



Center Valley, PA, July 16, 2007- Dr. Sanjay Gupta, the chief medical correspondent for the health and medical unit at CNN, will address the issue of Medicine and The Media on Monday, July 16 at 1:30 pm, at the San Diego Convention Center. A brief question and answer session for the press and VIPs will immediately follow the speech.

The presentation, sponsored by Olympus America Inc., will occur during the American Association for Clinical Chemistry (AACC)’s annual meeting. The presentation is open to the media and to industry professionals attending the annual meeting. AACC’s members develop and perform clinical diagnostic tests conducted in hospital laboratories, clinics, medical facilities and other health centers.

Dr. Gupta, a practicing neurosurgeon and an assistant professor of neurosurgery, plays an integral role in CNN’s medical coverage, which includes daily stories, the half-hour weekend show House Call with Dr. Sanjay Gupta and coverage of breaking medical news. Based in Atlanta, he also co-hosts Accent Health for Turner Private Networks, provides medical segments for the syndicated version of ER on TNT, contributes health news stories to CNN.com, writes a column for TIME magazine and recently launched a weekly podcast called "Paging Dr. Gupta." In his speech, Medicine and The Media, in San Diego, Dr. Gupta will take a hard look at the media's role in conveying what can sometimes be frightening information. Using examples from his own work — such as his post-9/11 reports on anthrax — Dr. Gupta uses his unique expertise to delve into the question of what the media's role is — and can be — in the public health arena.

Olympus, whose Life Science Group offers the broadest line of chemistry/ immunochemistry systems for hospital and reference laboratory testing, is sponsoring the AACC address as part of its Partnership Awards Program. The program is dedicated to expanding education and partnerships between science and industry. Along with this presentation, Olympus also provides two charitable donations to healthcare-related organizations as part of the Partner Awards program. This year, one donation will support the Dr. Julian Hoff Lectureship in Neurosurgery at the University of Michigan Medical School, which is Dr. Gupta’s alma mater.

The AACC’s Van Slyke Foundation (VSF), an organization that supports clinical laboratory scientists and students, is the second organization benefiting from the Olympus Partner Awards Program grants this year. "These awards help support AACC’s vital mission: advancing the practice and profession of clinical laboratory medicine and expanding its role in improving healthcare,” said Laurence Demers, Ph.D., Chair of the VSF and Distinguished Professor of Pathology and Medicine at the Penn State Hershey Medical Center. This year’s donation will help support education for healthcare professionals coming to the U.S. from abroad.

“As a leading technology company that delivers solutions in healthcare and life science, and an organization committed to benefiting society at large, we are proud to bring Dr. Gupta to San Diego, and to support both the VSF and the University of Michigan Medical School,” said Michael Argentieri, Vice President, Sales and Marketing of Diagnostic Systems at Olympus America. “The Olympus Partnership Award is part of our commitment to education, scholarship and special programs for healthcare professionals.”

Dr. Gupta’s presentation will begin promptly at 1:30pm in the Grand Ballroom 20 on the second floor of the San Diego Convention Center, 111 West Harbor Drive, San Diego, CA. For additional information or a complimentary press registration to the meeting, contact Peter Patterson at 202-835-8718 or ppatterson@aacc.org.

(For admission, members of the media may contact Vincent Park at 914-523-4777 or Ilene Semiatin at 914-523-0811 on or before the day of the event.)

About AACC (American Association for Clinical Chemistry)
AACC (American Association for Clinical Chemistry) is an international scientific/medical society of clinical laboratory professionals, physicians, research scientists and other individuals involved with clinical chemistry and other clinical laboratory science-related disciplines. For more information,
visit www.aacc.org.

About Olympus Diagnostic Systems Group

Olympus Diagnostic Systems provides innovative solutions that meet the high productivity demands of hospitals, integrated health care delivery networks, reference labs, blood banks and pharmaceutical labs. Olympus offers the broadest standardized line of random access chemistry-immuno analyzers, along with lab automation systems, blood bank analyzers and reagents. Olympus solutions save laboratories time, maximize productivity, and deliver fast, reliable results. www.olympusamerica.com. About Olympus


About Olympus


Olympus is a precision technology leader, creating innovative opto-digital solutions in healthcare, life science and consumer electronics products.

Olympus works collaboratively with its customers and its affiliates worldwide to leverage R&D investment in precision technology and manufacturing processes across diverse business lines. These include:

  • Gastrointestinal endoscopes, accessories, and minimally invasive surgical
    products;
  • Advanced clinical and research microscopes;
  • Lab automation systems, chemistry-immuno and blood bank analyzers and
    reagents;
  • Digital cameras and voice recorders.

Olympus serves healthcare and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers to efficiently, reliably and more easily achieve exceptional results. Olympus develops breakthrough technologies with revolutionary product design and functionality for the consumer and professional photography markets, and also is the leader in gastrointestinal endoscopy and clinical and educational microscopes. For more information, visit www.olympusamerica.com.