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Olympus Demonstrates Sedationless Transnasal Endoscopy At DDW 2008

San Diego, Calif., May 19, 2008 - Olympus, a precision technology leader, creating innovative opto-digital solutions in healthcare, life science and consumer electronics products, opened Digestive Disease Week 2008, May 17-22, with a live demonstration of sedationless transnasal endoscopy. In addition, Olympus is presenting a broad range of innovative GI products and services, including the world’s first and only endoscope platform featuring high-definition television (HDTV) and Narrow Band Imaging™ (NBI) technologies.

Sedationless transnasal endoscopy, a method for evaluating the digestive tract by inserting a slim endoscope through the patient's nose, allows for a complete upper endoscopy without the costs associated with anesthesia or conscious sedation. In a recent study, 71 percent of patients said they would choose sedationless transnasal endoscopy over conventional endoscopy. Olympus’ GIF-N180 Slimsight video gastroscope, used in the DDW demonstration, is the world’s first ever to break the 5mm barrier. Designed with a super-slim 4.9 diameter, the GIF-N180 delivers superb image quality inside the upper GI tract. To watch clinical videos of this breakthrough procedure, please go to: www.olympusamerica.com/transnasal.

“We are excited to present Olympus’ latest revolutionary solutions designed to enhance observation, efficiency and functionality in endoscopy,” stated Rick Harbuck, group vice president of Olympus America Medical Systems Group. “The continued growth of our portfolio of innovative products and services, coupled with our strong commitment to provide our customers with total GI solutions across the continuum of care, enables us to maintain and strengthen our leading position in this field.”

Other key Olympus products, services and innovations featured at DDW 2008 include the novel Olympus Electrosurgical Generator and a broadened EndoTherapy product line; EnteroPro small bowel solution; the introduction of an EUS processor; the world’s first comprehensive networked archival and data management solution for visible light video; a Web-based clinical information management system; comprehensive consulting services; customized financial solutions and Olympus service and repair.

Breakthrough EndoTherapy devices allow greater precision while increasing procedure efficiency. Olympus’ new ESG-100 Bipolar Electrosurgical Generator, improved FlowerBasketV and TetraCatchV retrieval baskets and the NeedleCut3V needle knife are designed to meet unique demands for exceptional patient outcomes.

Olympus is debuting the newly released, easy-to-use ESG-100 Bipolar Electrosurgical Generator that incorporates Rapid Spark Technology™ and Versatile Coagulation Technology™ for outstanding and consistent performance. The simple interface has 14 different monopolar/bipolar modes including two PulseCut speeds and Olympus’ proprietary coagulation technology.

Olympus has also recently improved its stone management portfolio to include enhanced retrieval baskets and new needle knives.

Olympus’ advanced FlowerBasketV and TetraCatchV retrieval baskets feature siliconized smoothness for ease of capturing biliary stones. The eight-wire design is engineered to capture floating stones, while the four proximal wires facilitate the release of captured stones. With wireguided or rotatable models, precise stone removal is in your control.

The NeedleCut3V™ triple lumen needle knife featuring CleverCut coating is designed for a consistent 2 mm cutting length. The triple lumen construction with precurved and tapered tip also offers a radiopaque marker positioned at the sheath tip that facilitates smooth cannulation and provides clear tip visibility under fluoroscopy.

Increasing Efficiencies for Small Bowel Procedures: Small Intestinal Videoscope – Now with Narrow Band Imaging™ (NBI)
The newly launched “EnteroPro” brand consists of the Single Balloon Enteroscope (SBE) system, a broad range of EndoTherapy devices and Endo Capsule. Olympus is pleased to announce that the Olympus Small Bowel Intestinal Videoscope (SIF-Q180), a part of the new SBE system, is now commercially available with Olympus’ proprietary NBI technology.

NBI is a new endoscopic imaging modality that improves the visualization of vascular patterns on the surface of mucosa.  The technology works by filtering white light of specific wavelength bands to take advantage of the scattering and absorption properties of human tissue. Under NBI, capillaries on the mucosal surface are displayed in brown, and veins in the submucosa are displayed in cyan for enhanced screening and surveillance, which may facilitate better diagnosis.

The SBE system is designed to provide physicians with increased efficiencies for the examination and treatment of the small bowel while allowing physicians and hospitals to maintain high-quality patient care.

Enhancing Observation and Efficiency: EVIS EXERA II™ 180 platform of Gastroscopes and Colonoscopes
The EVIS EXERA II 180 series is the world’s first endoscope platform to deliver both high-definition (HDTV) and Narrow Band Imaging™ (NBI) technologies, providing enhanced observation capabilities, as well as improved efficiency and patient turnaround time. 

The pediatric PCF-H180AL/I high-definition video colonoscope is the newest offering in the innovative EVIS EXERA II™ universal platform.  This addition to the popular, ultra-slim PCF endoscope series features a clear, sharp, high-definition image incorporated in a slender 11/7 mm diameter distal tip and an 11/8 mm diameter insertion tube.  With 1080i lines of resolution, the PCF-H180AL/I takes advantage of the highest resolution currently available in the medical or consumer market as well as Olympus’ proprietary NBI.

 Introducing the Aloka ProSound SSD-Alpha10 processor to the Endoscopic Ultrasound line up.
The Aloka ProSound SSD-Alpha10 processor complements the current processor line-up. Compatible with Olympus’ curvilinear echoendoscopes used for EUS-guided FNA, the Alpha10 processor is also uniquely suited for the GF-UC140P-AL5 (2.8 mm channel), the GF-UCT140-AL5 (3.7 mm channel) and Olympus’ radial array echoendoscope, the GF-UE160-AL5. The exceptional image quality of the ProSound SSD-Alpha10 processor helps physicians better diagnose disease, leading to more personalized patient treatment.
 
Improving Medical Video Document Management: VaultStream™
VaultStream is a comprehensive networked solution for storage, management, recall, sharing and presentation of visible light video, suitable for gastrointestinal, general and any other medical procedures utilizing video. VaultStream’s enterprise-wide accessibility frees up procedure rooms and improves patient workflow by allowing physicians to consult patients anywhere they have computer access. VaultStream’s intelligent classification and retrieval system allows healthcare facilities to archive cases to meet ongoing educational or research needs. Multiple users can work with VaultStream from various locations using nStream™, Image Stream Medical’s digital capture device, and Video Information Portal™ (VIP), a Web-based software for viewing historical procedures.

Enhancing Efficiency of Patient Care: EndoWorks® Endoscopy Information Management Solution
EndoWorks is an integrated browser-based information management solution that spans all stages of patient care, increasing productivity and efficiency. The latest release of this product, EndoWorks 7.4, seamlessly integrates with Olympus' High-Definition (HD) video technology found in its surgical and medical scopes, which are compatible with the CV-180 Universal Platform. EndoWorks 7.4 also provides advanced security features, including configurable system access and integration with external directories that enable users to utilize a single password for multiple application access. EndoWorks ensures the interoperability of systems to facilitate workflow by supporting both HL7 (Health Level 7) and DICOM (Digital Imaging and Communications in Medicine) interfaces. As new industry initiatives are introduced, like the Physician Quality Reporting Initiative (PQRI), EndoWorks will be enhanced to support these new programs.

Maximizing the Success of Your Practice: EndoSite Consulting Services
Olympus’ comprehensive collection of professional services for hospital GI labs, endoscopic ambulatory surgery centers (EASCs) and office endoscopy practices is committed to meeting the evolving needs of your facility and the patients you serve. EndoSite consulting services combines the institutional knowledge provided by a diverse, highly skilled team of Olympus GI nurse consultants with a suite of solutions to provide business counsel and personalized recommendations to assist your healthcare facility in achieving exceptional clinical and financial outcomes. 

Developing Cost-Effective, Balance Sheet-Sensitive GI Financial Solutions: Olympus Financial Services®
Olympus Financial Services, the financing arm of Olympus America Inc., has enabled customers to maximize market share, patient care, revenues and profits for nearly two decades by providing numerous asset management and customized financing solutions. Product offerings range from traditional to more customized financial solutions, such as Cost Per Procedure® (CPP®) and Turnkey Project Financing programs. The CPP program is the preeminent utilization-based financing solution in the healthcare market for flexible and surgical endoscopy applications. 

 Increasing Customer Convenience: Olympus Service and Repair
Committed to providing flexible solutions and to meeting the growing needs of customers to track individual instruments and devices, Olympus has developed a Web-based service portal. The portal allows customers to electronically submit service orders and track instruments in real-time, 24 hours a day, seven days a week. Free of charge to all Olympus customers, the service portal also assists them with access to repair history and offers a sales equipment log.

 About Olympus Medical Systems Group
Olympus Medical Systems Group provides endoscopy knowledge and solutions that enable GI hospital suites, ambulatory surgical centers and private practices to achieve excceptional clinical and financial outcomes across the continuum of care. Olympus offers diagnostic and therapeutic endoscopes and EndoTherapy accessories; service and repair solutions; Web-based endoscopy information products; GI lab integration services; cleaning and disinfection products and services; cost-effective financial solutions; and consulting services.

ABOUT OLYMPUS
Olympus is a precision technology leader, creating innovative opto-digital solutions in healthcare, life science and consumer electronics products.

Olympus works collaboratively with its customers and its affiliates worldwide to leverage R&D investment in precision technology and manufacturing processes across diverse business lines.  These include:

  • Gastrointestinal endoscopes, accessories, and minimally invasive surgical products;
  • Advanced clinical and research microscopes;
  • Lab automation systems, chemistry-immuno and blood bank analyzers and reagents;
  • Digital cameras and voice recorders.

Olympus serves healthcare and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers to efficiently, reliably and more easily achieve exceptional results.  Olympus develops breakthrough technologies with revolutionary product design and functionality for the consumer and professional photography markets, and also is the leader in gastrointestinal endoscopy and clinical and educational microscopes.  For more information, visit www.olympusamerica.com.