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Olympus Eye-Catching Mobile Displays Engage Holiday Shoppers on NYC Streets

Interactive "BobCars" Demonstrate Proof that Olympus Enables Consumers to Capture It All

CENTER VALLEY, Pa., December 4, 2008 — Olympus’ Mobile Demonstration Showrooms powered by BobCar® are anything but pedestrian as they provide holiday shoppers with hands-on demonstrations of the company’s latest digital compact cameras, digital single lens reflex (SLR) cameras and voice recorders on Manhattan sidewalks this holiday season. The three approachable three-wheeled, energy-efficient mini-vehicles will engage and inform consumers as they have fun interacting with Olympus’ products right on the streets of Manhattan through December 23.

"Olympus’ products are built for active lifestyles, enabling consumers to be a part of the action and it’s in this same spirit that we’re bringing the products to them," said Mark Huggins, executive director, Brand Marketing, Olympus Imaging America Inc. "Consumers will enjoy the unique interaction, and the roving boutiques will visit strategic locations near stores where consumers can purchase Olympus products."

Olympus continues to be an innovator, developing new technologies to expand the frontiers of digital photography and leading where others have followed. Proof that Olympus enables consumers to capture it all.

The Olympus BobCars are scheduled for the following locations:

December 4
School of Visual Arts (214 East 21st Street): 8:00am – 3:00pm
NYU Campus (Washington Square East & Washington Square North): 8:00am – 3:00pm
Fashion Institute (27th Street between 7th & 8th Avenues): 8:00am – 3:00pm

December 5
Wall Street (Wall Street & Broadway): 7:30am – 3:30pm
Wall Street Ferry (Wall Street & South Street): 7:30am – 9:30am
J&R (23 Park Row): 10:00am – 3:30pm
Staten Island Ferry (One Whitehall Street): 7:30am – 9:30am
Wall Street Bull Statue (Broadway & Beaver Street): 10:00am – 3:30pm

December 6
Radio City Christmas Spectacular: 11:00am – 6:00pm
Herald Square: 11:00am – 6:00pm
Camera Land (575 Lexington Avenue): 10:00am – 5:00pm

December 7
Best Buy (1880 Broadway): 10:00am – 5:00pm
Circuit City (1965 Broadway): 10:00am – 5:00pm
PC Richards (205 East 86th Street): 10:00am – 5:00pm

December 11
Capital Audio and Electronics (120 Duane Street): 10:00am – 5:00pm
Canal Street: 10:00am – 5:00pm
Little Italy: 10:00am – 5:00pm

December 12
Camera Land (575 Lexington Ave.): 12:30pm – 5:00pm
Willoughby’s (298 5th Avenue): 10:00am – 5:00pm
J&R (23 Park Row): 10:00am – 5:00pm
Z100’s Jingle Ball (Madison Square Garden): 5:30pm – 7:30pm

December 13
Union Square (14th Street): 10:00am – 5:00pm
PC Richards (120 East 14th Street): 10:00am – 5:00pm
Circuit City (Union Square): 10:00am – 5:00pm

December 17
Tri State Cameras (330 8th Avenue): 10:00am – 5:00pm
17th Street Photo (298 5th Avenue): 12:30pm – 5:00pm
Adorama (42 West 18th Street): 10:00am-5:00pm
Oasis Concert (Madison Square Garden): 5:30pm – 7:30pm

December 19
Circuit City (2232 Broadway): 10:00am – 5:00pm
Camera Land (575 Lexington Avenue): 10:00am – 5:00pm
Ritz Cameras (2400 Broadway): 10:00am – 5:00pm

December 20
J&R (23 Park Row): 10:00am – 5:00pm
Century 21 Shopping Area (Cortlandt Street between Church Street & Broadway): 10:00am – 5:00pm
PC Richards (120 East 14th Street): 10:00am – 5:00pm

December 21
PC Richards (120 East 14th Street): 10:00am – 5:00pm
Best Buy (60 West 23rd Street): 10:00am – 5:00pm
Calumet Photo (20 West 22nd Street): 10:00am – 5:00pm

December 22
Datavision (445 5th Avenue): 10:00am – 5:00pm
Best Buy (529 5th Avenue): 10:00am – 5:00pm
Camera Land (575 Lexington Avenue): 10:00am – 5:00pm

December 23
B& H (349 West 34th Street): 10:00am – 5:00pm
Willoughby’s (298 5th Avenue): 10:00am – 5:00pm
Best Buy (529 5th Avenue): 10:00am – 5:00pm

For more information about the Olympus BobCars or any Olympus products, contact Jeff Hluchyj, Mullen Public Relations, 978-468-8939 or jeff.hluchyj@mullen.com, or Jennifer Lyons, public relations manager, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, PA 18034, ph: (484) 896-5350 / (800) 622-6372 or the Olympus Web site: http://www.olympusamerica.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples’ lives every day. These include:

  • Digital and Film Cameras
  • Professional Digital SLR Imaging Systems
  • Related Underwater Products and Accessories
  • Digital and Microcassette Recorders
  • Digital Media
  • Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*All trademarks mentioned herein are the property of their respective holder. ©2008 Olympus Imaging America Inc.

Company Contact:
Olympus Imaging America Inc.
Jennifer Lyons, Public Relations Manager
(484) 896-5350
jennifer.lyons@olympus.com

Agency Contact:
Mullen Public Relations
Jeff Hluchyj
(978) 468-8939
jennifer.lyons@olympus.com