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Olympus Gets Creative With Skinit

Make a Statement by Personalizing Your Olympus Camera

CENTER VALLEY, Pa., March 2, 2009 – Consumers looking to further express their identity through their cameras have found a new outlet – customizable Skinit skins for their Olympus digital compact cameras. The two companies are partnering to put the creative skinning power in consumers’ hands.

“Beyond capturing great images, Olympus digital compact cameras can be great accessories and consumers can take this to the next level with a personalized design,” said Nadine Clark, product manager, Olympus Imaging America Inc.

With countless options, from professional and college teams to entertainment, holidays and cause-related themes, the choice is yours – or upload your own photo or design! You’re limited only by your imagination. Proof that Olympus enables consumers to capture it all.

Journalists interested in receiving more information about the new partnership or Olympus products can contact Jeff Hluchyj, Mullen Public Relations, 978-468-8939 or jeff.hluchyj@mullen.com, or Jennifer Lyons, public relations manager, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, PA 18034, ph: (484) 896-5350 / (800) 622-6372.

ABOUT SKINIT, INC.
Skinit, Inc. is the industry leader in On-Demand Personalization Technology including the manufacture and distribution of customized products for electronic devices. Skinit’s online ordering and customization tools allow consumers to create branded, designed, and personalized electronic device covers, or skins, using high quality 3M products. Skinit also offers B2B On-Demand Personalization Platforms as complete turn-key or stand-alone hosted software and service solutions which drive manufacturing technologies such as laser etching, paint on-demand, digital print, film conversion, and others. Located in San Diego, CA USA, Skinit currently powers more than 19 personalization programs for Fortune 1000 companies in the medical, wireless, retail, consumer electronic, home appliance and commercial graphic industries. For more information, please visit www.skinit.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples’ lives every day. These include:

  • Digital and Film Cameras
  • Professional Digital SLR Imaging Systems
  • Related Underwater Products and Accessories
  • Digital and Microcassette Recorders
  • Digital Media
  • Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*All trademarks mentioned herein are the property of their respective holder. ©2009 Olympus Imaging America Inc.

Company Contact:
Olympus Imaging America Inc.
Jennifer Lyons, public relations manager
(484) 896-5350
jennifer.lyons@olympus.com

Agency Contact:
Mullen Public Relations
Jeff Hluchyj
(978) 468-8939
jeff.hluchyj@mullen.com