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Olympus Posts Finalist Images and Kicks Off Public Voting for "Photographer of Tomorrow" Contest

Choose Your Favorite Image and Pick the Photographer of Tomorrow

CENTER VALLEY, Pa., April 16, 2009 – Olympus today unveiled the 20 finalist images for the second annual Photographers of Tomorrow contest, commencing the public vote portion – which is new this year! The contest is designed to inspire students enrolled in top photography programs across the country. This year’s theme is “YOUR WORLD: The Art of Technology Through Your Eyes” and all images were captured using E-System products. The 20 finalist images were chosen by award-winning Olympus Visionaries, professional photographers Larry C. Price, Maki Kawakita and Nick Kelsh.

While many students participated in the contest, there can only be one (popular vote) winner. Through May 15, 2009 the public is encouraged to visit www.olympusamerica.com/yourworld to vote for the student who best captured the innovation or technology that had the greatest impact on his/her life.

“The Photographers of Tomorrow contest is a way for the next generation of pro photographers to showcase their work nationally, build their portfolios, and be recognized by their peers and critiqued by some of the world’s most accomplished photographers,” said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. “The online popular vote is a great way for fans to view unique photography and to support young, gifted photographers.”

In June, the winner of the public vote will be announced and will receive an Olympus E-520 kit. Additionally, one grand-prize winner chosen by our esteemed judges will receive a $5,000 scholarship and an Olympus E-3 camera, ED 12-60mm f2.8/4.0 SWD Zoom lens, ED 50-200mm f2.8/3.5 SWD Zoom lens and gadget bag. The Grand Prize winning student’s professor will also receive a matching Olympus E-3 outfit.

The Olympus E-System is designed with revolutionary features that expand the frontiers of digital photography. Based on the Four Thirds Standard, Olympus offers 100 percent digital lenses for edge-to-edge sharpness in a durable, yet portable design. Olympus pioneered Full-Time Live View, Dust Reduction and other technologies for DSLRs, leading where others have followed.

New E-System cameras provide easy-to-use Art Filters, Multiple Exposures and Multi-Aspect Shooting (built right into the camera) for capturing creative images on the go – without being tethered to a computer and editing software. Proof that Olympus technology combines innovative features with intuitive product design to enhance what you see and what you can do.

This year’s finalists include students from the Art Institute of Colorado, Hallmark Institute of Photography, Pellissippi State Technical Community College, Texas A&M University at Commerce and the University of Missouri. Complete rules and regulations are available at www.olympusamerica.com/yourworld.

ABOUT THE JUDGES

  • Larry C. Price – A two time Pulitzer Prize Winning Photojournalist, Price has published photographs in Time, Newsweek, U.S. News and World Report, and National Geographic among others and has worked as an industry leading photojournalist and a photo editor at many of the country’s top newspapers and newswires.
  • Maki Kawakita – A rising star in the global photographic scene and known for her “Kabuki Pop” style, Kawakita divides her time between celebrity portraiture, commercial work and a personal series she calls “Makirama.” She has photographed numerous celebrities and pop and style icons including Beyoncé, Missy Elliott, Hillary Duff and many more. Kawakita’s Japanese, American and European influences shape her style and creativity, making her one of America’s most coveted fashion photographers.
  • Nick Kelsh – One of the world’s top photographers, shooting for many of the “Day in the Life” series of books, and a renowned family and commercial photographer, Kelsh has appeared on The Oprah Winfrey Show and has written numerous best-selling books including Siblings with Anna Quindlen and How to Photograph Your Baby. Kelsh is best known for his radiant, engaging, black and white images of children and babies.

ABOUT THE OLYMPUS VISIONARY PROGRAM
Established by Olympus Imaging America Inc. in partnership with some of today's most talented photographers, the Olympus Visionary program is dedicated to creating superb digital images with the help of Olympus' digital cameras and lenses. Olympus Visionaries span all fields of photography and work in a diversity of styles and subject matter, but they are united in realizing their creative vision through digital photography. The Visionaries use Olympus digital cameras in their daily assignments and personal work; participate in speaking engagements and appearances; and provide Olympus with input into equipment development. The Visionaries include several Pulitzer Prize-winning and Magnum photographers, as well as internationally-renowned photographers who have photographed assignments around the world.

Journalists interested in more information about the “Photographers of Tomorrow” contest, Olympus Visionaries or Olympus products can contact Charles Leone, Mullen Public Relations, 212-885-3803 or Charles.Leone@mullen.com, or Jennifer Lyons, public relations manager, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, PA 18034, ph: (484) 896-5350 / (800) 622-6372 or the Olympus Web site: http://www.olympusamerica.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples’ lives every day. These include:

  • Digital and Film Cameras
  • Professional Digital SLR Imaging Systems
  • Related Underwater Products and Accessories
  • Digital and Microcassette Recorders
  • Digital Media
  • Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder.
©2009 Olympus Imaging America Inc.

Company Contact:
Olympus Imaging America Inc.
Jennifer Lyons, public relations manager
(484) 896-5350
jennifer.lyons@olympus.com

Agency Contact:
Mullen Public Relations
Charles Leone
212-885-3803
Charles.Leone@mullen.com