Olympus America

Press Center

Introducing the Olympus Accura Zoom XB 700/QD Camera

MELVILLE, N.Y.—Olympus America Inc. continues to bring affordable photography to consumers with the introduction of the Accura Zoom XB 700. Building upon the success of the Accura Zoom XB 70—which won nationwide popularity as a top seller in the market—the Accura Zoom 700 XB represents the newest generation of affordable cameras incorporating advanced function and design features for easier operation and photographic flexibility.

The Accura Zoom XB 70 is a fully automatic compact lens shutter camera featuring a versatile 38-70mm 2x zoom lens for photographic simplicity and image sharpness. An oversized viewfinder larger than normal viewfinders, allows for easier-to-see images and accurate focusing.

To ensure high-quality results, this new model is equipped with the same lens technology used in higher-end Olympus compact cameras—a design that has earned wide acclaim for its outstanding optical performance. The sliding lens barrier offers thorough protection allowing the Accura Zoom XB 700 to be taken anywhere from a soccer game to the mountain retreat.

Finally a 70mm, 2x Zoom camera that offers the two most demanded features in its class, ease of use and a large viewfinder. By combining these popular features, with a suggested retail price of $145 consumers can't go wrong. A Quartzdate model is also available with a suggested retail price of $163.

Main Features:

    High-Performance 38-70mm 2x Zoom Lens—ensures outstanding image quality and has an extremely versatile range.
  • Large, Easy-to-Use Viewfinder—magnification of 0.44-0.73 x delivers a bright and natural image.
  • Sliding Lens Barrier—allows durable protection.
  • Landscape Mode—with automatic focus on infinity, the Landscape Mode makes it easier to capture distant scenery clearly.
  • Red-Eye Reduction Lamp—located on the front of the camera body; this lamp minimizes the red-eye effect, which often ruins flash portraits.
  • Focus Lock—keeps subject in shaper focus no matter how the photographer adjusts the composition.
  • Self-Timer—allows photographer to be included in group portraits.

Olympus America distributes a wide range of products for consumer, scientific, health care, commercial and industrial markets. These include 35mm, Advanced Photo System and digital cameras; binoculars; microcassettes and digital voice recorders; optical storage products; printers; medical and industrial endoscopes; biological and metallurgical microscopes and measuring instruments; clinical analyzers and other high technology products. Olympus America is also responsible for sales in Canada, Mexico, the Caribbean and Central and South America.

Olympus is about life. About photographic innovations that capture precious moments of life. About advanced medical technology that saves lives. About information - and industry-related products that make possible a better living. About adding to the richness and the quality of life for everyone. Olympus. Quality products with a focus on life.

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Contacts:
Amanda Henley
kirshenbaum bond & partners
(212) 352.4593
ahenley@kb.com

Chris Sluka
Olympus America Inc.
(516) 844.5321
slukac@olympus.com