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Olympus Developing New Flagship Compact Camera With Built-In Zuiko® Lens

CENTER VALLEY, Pa., September 20, 2010 – Since 1936, photographers have appreciated Olympus’s critically acclaimed Zuiko® lenses for their innovative design, high quality and superior reliability. Today, Olympus is pleased to announce that it is developing a new flagship compact camera that will be its first digital compact camera with a built-in Zuiko® lens. Olympus expects to introduce the camera in the first quarter of 2011.

Like the Olympus PEN® E-P2 and E-PL1 cameras, the new camera will include an accessory port so photographers will be able to expand its versatility by attaching optional accessories like the SEMA-1 external microphone adapter set.

A prototype of the camera will be displayed this week at Photokina 2010, the world’s largest trade fair for the photographic and imaging industries held September 21-26 in Cologne, Germany. It will also be on display from October 28-30 at the 2010 PDN PhotoPlus Expo in the Jacob K. Javits Convention Center in New York City.

Journalists interested in more information and high-resolution images of the concept camera should contact Michael Bourne, Mullen Public Relations, (617) 226-9953 or michael.bourne@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, PA 18034, ph: (484) 896-5719 or jennifer.colucci@olympus.com, or visit the Olympus website: http://www.getolympus.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people's lives every day. These include:

  • Digital Cameras
  • Professional Digital SLR Imaging Systems
  • Related Underwater Products and Accessories
  • Digital and Microcassette Recorders
  • Digital Media
  • Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.