OLYMPUS INTRODUCES A NEW BRIGHT F1.8 MICRO FOUR THIRDS® LENS PERFECT FOR PORTRAITS AND CHALLENGING LIGHTING CONDITIONS
New M.ZUIKO DIGITAL™ ED 75mm f1.8 High-Grade Portrait Lens Enhances the Power, Performance and Versatility of Olympus OM-D and PEN® Compact System Cameras
CENTER VALLEY, Pa., May 24, 2012 – Today, Olympus adds to the Micro Four Thirds family of lenses with the release of the M.ZUIKO DIGITAL ED 75mm f1.8 High-Grade Portrait Lens (150mm equivalent), a high-speed, single-focal-length telephoto lens that is optimized for studio, stage, indoor sports and portrait photography, encased in a high-quality, compact, stunning metal body.
The M.ZUIKO DIGITAL ED 75mm f1.8’s nine-blade circular aperture unit delivers beautiful defocused backgrounds, while the high-quality optical design keeps the subject in sharp focus. This is due to an advanced optical design that incorporates 10 lens elements in nine groups that make extensive use of special glass materials, including three ED (Extra-low Dispersion) elements to optimally correct aberrations. Each lens element is polished to an ultra-high level of working precision, only possible with the progressive techniques developed by Olympus master craftsmen, and carefully assembled to ensure maximum accuracy and reliability. Olympus’s exclusive ZERO (ZUIKO Extra-low Reflection Optical Coating) lens coatings are applied to the elements to reduce reflectance to a level that is half that of conventional coatings.
With a total length of just 2.7 inches, the M.ZUIKO DIGITAL ED 75mm f1.8 is surprisingly small and maximizes the performance and portability of the Olympus PEN and OM-D compact system cameras. A textured metallic outer finish exudes quality and sophistication, while the large 50mm diameter glass front lens conveys a sense of power and performance.
Ideal for capturing brilliant still images and high-definition (HD) videos, the lens employs Olympus's proven MSC (Movie & Still Compatible) autofocusing mechanism featuring an inner focus system to drive this single-focal-length lens for fast and quiet focusing. A precision-touch metallic focus ring provides easy manual focusing.
The optional LH-61F Lens Hood and the LC-61 Lens Cap metallic lens accessories are designed exclusively for the M.ZUIKO DIGITAL ED 75mm f1.8. The LH-61F Lens Hood attaches with an outer friction knob system that allows attachment or removal even when the lens cap is attached.
U.S. Pricing and Availability
The Olympus M.ZUIKO DIGITAL ED 75mm f1.8 High-Grade Portrait Lens will be available in summer 2012.
Estimated Street Price: $899.99.
For a complete list of specifications, visit the Olympus website:
Journalists interested in more information, review units and high-resolution images of the M.ZUIKO DIGITAL ED 75mm f1.8 High-Grade Portrait Lens should contact Keith Gordon, Mullen Public Relations, 212-885-3218, email@example.com, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, firstname.lastname@example.org, or visit the Olympus website: http://asset.olympusamerica.com/login/
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.
Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:
- Digital Cameras
- Professional and Interchangeable Lens System Cameras
- Related Underwater Products and Accessories
- Digital and Microcassette Recorders
- Digital Media
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean and Central and South America. For more information, visit: www.olympusamerica.com.
*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder.
©2012 Olympus Imaging America Inc.