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Olympus Introduces the First Truly Affordable Dye-Sublimation Printer for 8 x 10 Photographic Prints

Melville, NY—Olympus America Inc., the world leader in film and digital photography, unveiled the P-400, a professional-quality, high-speed dye-sublimation printer that dramatically reduces the cost of photo-realistic printing for professional and amateur photographers, and digital imaging professionals in a host of other applications.

The P-400 prints an A4-size ( 8.25"x 11.7") photograph in only 90 seconds, that's a significant increase in speed when compared to the several minutes typically required to output an ink-jet print. True, continuous-tone dye-sublimation technology provides professional photo prints with accurate color reproduction for ultimate output quality. Prints from the P-400 look and feel like traditional photographs showing fine detail and superb color. In addition to its range of data input options - printing can be done either from a card or directly from a PC, using SmartMedia, PC card, USB or Parallel Port - the P-400 offers considerable flexibility when it comes to output. Users can choose between a full-size image, a single-sheet photo album, a postcard or an index sheet with up to 260 pictures.

Olympus will bring the P-400 to market for a suggested list price of $999 - a fraction of the cost of competitive dye-sublimation printers (the cost per A4-size print, including paper and ink, is a competitive $1.90). With the P-400, digital photographers will be able to produce photo-realistic, continuous-tone, 16.7 million-color images - that look like photographs developed at a lab - at a fraction of the current dye-sublimation cost. The low price makes in-house photo printing affordable for the first time to professional photographers, high-end amateurs and other imaging professionals, and establishes a new standard for price vs. performance in the dye-sublimation marketplace.

"As the leader in digital photography, our goal is to offer the consumer a complete photographic imaging solution from image capture to printing," said Kenny Suzuki, Director of Marketing, Olympus Digital & Imaging Systems Group. "The P-400 strengthens our printing solutions and complements our P-330N Personal Printer and Pictorico ink-jet paper products."

"In the past, many professional photographers simply couldn't afford this technology," said photographer Greg Kinch. "Olympus' new printer is ideal for portrait, convention, wedding and other photographers who need a true photographic 8" x 10" print in 90 seconds. It's also portable enough to take on-site, which makes it a revenue generator for professional photographers."

The low-cost and high-image quality of the P-400 makes it a must-have for any photographer with a 2+ megapixel digital camera. The P-400 is a perfect solution for a wide range of applications, including professional and amateur digital photography, graphic design, architecture and real estate (listings and appraisals), travel and tourism, medical (lab work; X-Rays), science, insurance, law enforcement (accident scenes) and much more.

Olympus has been creating innovative solutions for consumers, health care and industry for over 80 years. The company offers a complete digital imaging solution, with a range of input and output options including a full line of digital cameras, Pictorico ink jet media and dye-sublimation printers.

For more information, visit the P-400 Printer product page on our Web site.