Olympus America

Press Center

Olympus Announces First 2 Megapixel Point-and-Shoot Digital Zoom Camera for Under $500

Melville, NY -- Olympus America Inc., Digital & Imaging Systems Group, the world leader in film and filmless photography, today announced the D-490 Zoom to its line of award winning digital cameras. Housed in a stylish champagne gold metallic compact point & shoot body, the Olympus D-490 Zoom now offers a 2.11 megapixel resolution CCD and 3X optical Zoom lens with QuickTimeTM movie ability for an outstanding $499 value.

Based on the Olympus D-460 Zoom, one of the fastest growing digital camera in the market, the D-490 Zoom has improved menus and function button for easier access to the camera's full line of features; new Olympus branded long life Lithium batteries; a wider choice of compression modes with a new Standard Quality mode for better pictures for the web; DPOF support for setting the camera to print specific images and quantities with DPOF printers; and the ability to display file names on the LCD.

Designed with the consumer in mind, the Olympus D-490 Zoom's popular "clam shell" body design has become a proven success with consumers for both style and functionality. It is lightweight at 9.5 ounces and very compact with dimensions of 5" x 2.6" x 1.8". The protective lens barrier slides open with one hand which simultaneously turn on the camera and extend the Zoom lens. The optical Zoom lens automatically retracts into the camera when the lens barrier is closed.

The D-490 Zoom's standard features include: 3X optical Zoom; 2X digital telephoto at any focal length; 5 mode pop-up intelligent flash; 100, 200, and 400 selectable ISO; easy-viewing from all angles LCD; 2 frames per second burst mode; through-the-lens auto focus; auto white balance with 4-step manual override; center weighted and spot metering systems for auto exposure with +/- 2 step exposure control in 1/2 step increments; video out for viewing on televisions or recording to a VCR; and direct printing to the P-330 Instant Photo Printer. Designed for speed, the D-490 Zoom offers one of the fastest start-ups in the industry coupled with fast shot-to-shot performance capabilities.

Olympus digital cameras are known for their exceptionally high-quality images, producing photographs equal or better than many digital cameras with higher resolutions. This is achieved by a number of factors including the Olympus high-quality 8-element all-glass aspherical F2.8 autofocus lens, low compression ratios (including an uncompressed mode), and other sophisticated imaging technologies. The built-in optical viewfinder and 1.8-inch LCD allow for easy viewing in any condition. The macro capability allows the user to get in as close as eight inches, so they can capture the smallest details.

The D-490 Zoom now offers six levels of recording images. Controllable exposure and white balance give the user the photographic controls they want. The exposure feature allows users to bracket +/- 2 steps in 1/2-step increments for lighting compensation. The D-490 Zoom even contains both Digital "ESP" matrix metering as well as spot metering. It also features a sophisticated five-mode flash with red-eye reduction, force-fill flash, automatic low-light and back-light mode, flash-off and slow-sync to accommodate most lighting conditions.

The D-490 Zoom offers a fast shot-to-shot performance. With the internal high-speed D-RAM enhancement, shots can now be taken as quickly as the image is focused, with shots being held in the buffer. This means no more waiting between shots. The D-RAM also allows for burst mode shooting. This mode enables users to shoot and capture up to 10 images in half-second intervals in all quality modes: SQ, HQ and SHQ. Similar to that of advanced film cameras, activation is easy. Once burst mode is selected, simply hold the shutter button down and the camera does all the work. Up to 10 images are written through D-RAM (internal memory) and saved to the removable SmartMediaTM card for later review.

An 8MB SmartMediaTM removable card is included with the camera. Additional 4, 8, 16 and 32MB SmartMediaTM cards can be used, so there is no restriction on the number of photos that can be captured. Since images can be erased thousands of times, the included Olympus 8MB SmartMediaTM card can be reused over & over again.

The D-490 Zoom comes standard with: 2 new long-lasting Olympus CR-3V Lithium batteries, a 8MB Olympus SmartMedia card, strap, serial cable for Mac and PC, video connection cable for TV or VCR, Adobe® PhotoDeluxeTM image manipulation and creation software, Enroute Imaging QuickStitchTM panorama stitching software, Olympus Camedia Master Utility Software for downloading images from the camera, and instruction manuals. The D-490 Zoom will be available at an expected street price of $499. All software supports both Windows and Macintosh environments.

For more information, contact Olympus America, Digital & Imaging Systems Group, Two Corporate Center Dr., Melville, NY 11747-3157, ph: (516) 844-5000 (800) 662-6372, Fax: (516) 844-5262 or the Olympus Web Site: http://www.olympus.com/digital.

Olympus America distributes a wide range of products for consumer, scientific, health care, commercial and industrial markets. These include film and filmless cameras, MicrocassetteTM and digital voice recorders, binoculars, film scanners, personal photo printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high technology products. Olympus America is responsible for sales in Canada, Mexico, the Caribbean, and Central and South America.

Adobe is a registered trademark and PhotoDeluxe are trademarks of Adobe Systems Inc. QuickStitch is a trademark of Enroute, Inc. Microsoft is a registered trademark and Windows is a trademark of Microsoft Corp. SmartMedia is a trademark of Toshiba America, Inc. Microcassette is a trademark of Olympus.