World's First Interchangeable Digital SLR with "Live View" LCD
Wins Innovation Honor
CENTER VALLEY, Pa, November 7, 2006 - Olympus Imaging America Inc. is proud to announce that the Olympus EVOLT E-330, the world's first interchangeable lens digital SLR (single lens reflex) to feature a true "Live View" image on the LCD screen, in addition to the optical viewfinder, has won a 2006 Popular Science Best of What's New Award in the Gadgets category.
"Best of What's New is the ultimate Popular Science accolade, representing a year's worth of work evaluating thousands of products," says Mark Jannot, editor of Popular Science. "These awards honor innovations that not only influence the way we live today, but that change the way we think about the future."
Live View Breakthrough
Users of the EVOLT E-330 quickly realize that when composing an image on the LCD, they can do more with this camera than they could with comparable digital SLRs without Live View. The camera also boasts an "articulated" LCD screen, which can extend out from the camera body and tilt up and down. The articulated screen, coupled with Live View, enables users to easily capture images from many hard-to-get angles, such as over a crowd of people or eye level with toddlers as they take their first steps. Whether shooting from a low angle for dramatic composition or in close for detailed macro photos, with the exclusive Olympus Live View LCD photographers can follow action easily and capture just the right moment with greater creative control.
EVOLT E-330 with 14-45mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street Price: $999.99
Review units and high-resolution images of the EVOLT E-330 and other Olympus cameras are available from Mullen Public Relations. Contact Jeff Hluchyj, (978) 468-8939 or Jeff.Hluchyj@Mullen.com.
About Best of What's New
Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year; breakthrough products and technologies that represent a significant leap in their categories. The winners -- the Best of What's New -- are awarded inclusion in the much-anticipated December issue of Popular Science, the most widely read issue of the year since the debut of Best of What's New in 1987. Best of What's New awards are presented to 100 new products and technologies in 10 categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, General Innovation, Home Entertainment, Home Tech, Personal Health and Recreation.
About Popular Science
Founded in 1872, Popular Science is the world's largest science and technology magazine; with a circulation of 1.45 million and 6.5 million monthly readers. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward what's new and why it matters. Popular Science is published by Time4 Media, a subsidiary of Time Inc., which is a wholly owned subsidiary of Time Warner Inc.
About Olympus Imaging America Inc.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.
Olympus Imaging America Inc. works collaboratively with its customers and its parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples' lives every day. These include:
Digital and film cameras
Professional SLR Imaging Systems
Digital and Microcassette recorders
Personal Photo Printers
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.