Olympus Developing New E-System Four Thirds System-Compliant Digital SLR Camera
 

COLOGNE, GERMANY, September 22, 2008 – Olympus today announces that it is developing a new interchangeable-lens digital SLR (single lens reflex) within the Olympus E-System lineup. This new Four Thirds-compliant camera reinforces the company’s commitment to the standard.

Positioned as a mid-level model, this new digital SLR camera is intended for anyone who wants to express their creativity through photography, whether they are just starting out or are a professional with years of experience behind them. Introduction of the new camera is expected in the first quarter of 2009.

A prototype of the camera will be displayed at Photokina 2008, the world’s largest trade fair for the photographic and imaging industries held September 23-28 at the Cologne Trade Fair in Cologne, Germany.

At the last Photokina (September 2006), Olympus declared that the second chapter in the story of the Olympus E-System would begin in 2007. One of the highlights of this chapter was the incorporation of “Full-Time Live View” function as a standard function for the first time in the industry, adding to the excitement already generated by other distinctive features of the E-System such as the “100 percent Digital-Dedicated Design” and “Dust Reduction System.” Currently, the E-System lineup includes popular models such as the E-420 and E-520, as well as the flagship E-3. All of these cameras provide digital SLR users with the high-quality images, superior reliability and exceptional portability they need.

The prototype model displayed at Photokina is being developed as an advanced amateur model that will be positioned between the E-520 and E-3. In terms of quality and performance, however, there is nothing mid-level about this model. It will inherit all the outstanding features of the E-3 such as the high-speed autofocus system using an 11-point full twin-cross sensor and the built-in image stabilization mechanism with a correction effect of up to 5 EV steps1. Other highlights will include a new and updated feature to replace the current splash and dustproof function of the E-3.

With the introduction of this new camera, Olympus will expand its line of Four Thirds System-compliant digital SLR cameras, providing a wider range of choices to a wider range of users from serious amateurs to professionals.

Company Contact:
Olympus Imaging America Inc.
Jennifer Lyons, public relations manager
(484) 896-5350
jennifer.lyons@olympus.com

Agency Contact:
Mullen Public Relations
Jeff Hluchyj
(978) 468-8939
jeff.hluchyj@mullen.com

1According to Olympus in-house tests.

     
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