Melville, NY - Olympus America Inc. announced the promotion of Martin Lee to Vice President of Marketing for the Consumer Products Group. He will assume responsibility of planning and marketing for the Consumer Products Group, which includes the popular line of digital cameras and printers, 35mm cameras and audio products.
"Martin's experience in consumer marketing and product branding makes him the ideal person to spearhead our consumer efforts," said Mark Gumz, President and COO, Olympus America Inc. "Martin orchestrated our most ambitious and successful marketing campaign to date. He will continue to lead our development of innovative and stylish products and advertising efforts."
Lee will be responsible for all marketing service and support functions including product management, advertising, public relations, trade shows and market research. His work has been most prominently seen in Olympus' recent print and television advertising campaign, their largest effort to date. Lee has been with OAI since 1999 on his second assignment with the company, having originally worked for Olympus from 1995-1997. Since 1999, Lee was the Executive Director of Marketing for the Consumer Products Group where he helped Olympus grow its number one market share in 35mm point and shoot cameras, led by the industry leader, the Stylus line.
Martin Lee earned a B.A. in Economics and Biology from Washington University and his MBA in Marketing from Hofstra University.
About Olympus America, Inc.
Olympus America distributes a wide range of products for consumer, scientific, health care, commercial and industrial markets. These include film and digital cameras, microcassette and digital voice recorders, binoculars, personal photo printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high technology products. Olympus America is responsible for sales in United States, Canada, Mexico, the Caribbean, and Central and South America.
For more information, contact Olympus America Inc, Consumer Products Group, Two Corporate Center Dr., Melville, NY 11747-3157, Phone: (631) 844-5000, (800) 622-6372, Fax: (631) 844-5262.