Active Families Appreciate an Ultra Durable, Affordable Camera
That Can Keep Up With Them
CENTER VALLEY, Pa., January 9, 2012 – Olympus adds to its TOUGH line of rugged digital cameras today with the new 14-megapixel, 3.6x wide-angle optical zoom lens (28-102mm equivalent*), Waterproof, Shockproof, Freezeproof and Dustproof Olympus TG-320. Whether they’re in the water or enjoying the snow, families and active consumers want an affordable camera they can trust to endure all of life’s spontaneous moments and capture superior images anytime.
The rugged Olympus TG-320 is designed to take the hard knocks of everyday life, so you know that the memories it captures will be protected. It can handle five-foot drops to the hard ground, operate in freezing snowstorms (to 14 degrees Fahrenheit), and swim with fish (Waterproof to 10 feet) – lethal conditions for most other digital cameras. With Underwater HD Video, the TG-320 offers the reliability of the ideal vacation camera.
Throw the Olympus TG-320 in your backpack before heading out into the wild for the weekend; bring it along with your snorkeling gear to capture crisp, clear high-definition video of marine life at the touch of a button; even hand it off to the kids at family events to let them express their own unique vision. You won’t have to worry about accidents spoiling the fun.
Add more dimension to your photographs by shooting dynamic 3D photos in any mode from macro to landscape, and even under water. Express your inner artist with the Olympus TG-320’s in-camera Magic Art Filters that enable users to enhance and customize images as they’re being captured.
When you’re back from your adventures, the camera’s HDMI Control makes playback a breeze. Simply connect the camera to an HDTV with an optional HDMI cable and use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your couch.
* 35mm camera equivalent.
U.S. Pricing and Availability
The Olympus TG-320 will be available in February and ships with a Camera Strap, USB Cable, USB-AC Adapter (F-2AC), Lithium-Ion Battery (LI-42B), Audio/Video Cable, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty Card.
Estimated Street Price: $179.99 (Available in red or blue)
For a complete list of specifications, visit the Olympus website: www.getolympus.com.
Journalists interested in more information, review units and high-resolution images of the Olympus TOUGH TG-320 should contact Keith Gordon, Mullen Public Relations, 212-885-3218, firstname.lastname@example.org, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, email@example.com, or visit the Olympus website: http://asset.olympusamerica.com/login/.
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.
Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.
*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder.
©2012 Olympus Imaging America Inc.
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