NEW OLYMPUS VG-160 DELIVERS POINT-AND-SHOOT SIMPLICITY AND QUALITY AT A LOW PRICE
 

Redefining Value, this Super, Slender Shooter Captures High-Quality Still
Photos and Videos Quickly and Easily

CENTER VALLEY, Pa., January 9, 2012 – Olympus today announces the launch of a new V Series camera offering everything you’d expect and more at an ultra affordable price. The 14-megapixel VG-160 sports a superb 5x optical zoom and a wide-angle lens (26-130mm equivalent*) packed into a super-slim body that gets you close to your subject. At just 19.3mm deep, the VG-160 slips easily into your pocket, and includes all the capabilities you need in one compact camera. The slender and affordable Olympus VG-160 is packed with in-camera Magic Art Filters, HD Video and an intelligent, iAuto.

A large 3.0-inch LCD offers a clear preview of your images, and technological enhancements like AF Tracking, Shadow Adjustment Technology and Face Detection help you capture images just the way you intended. Intelligent Auto (iAuto) automatically recognizes shooting conditions that match any of 29 built-in scene modes, such as self-portrait, landscape & night + portrait, and then adjusts the focus and exposure for the perfect balance of color and clarity. Whether you’re capturing the kids on a playground, or taking pictures at a birthday party, the Olympus VG-160’s iAuto will optimize your camera’s settings to ensure capture your everyday moments with ease.

A single one-touch HD Video button ensures instant access to movie mode on the Olympus VG-160, so you can start recording in 720p High-Definition without changing menu settings. Built-in Digital Image Stabilization ensures your images and videos will have amazing clarity.

Add style and artistic flair to your photos with Magic Art Filters. Joining Pop Art, Pin Hole, Drawing, Fish Eye and Soft Focus are Punk, which creates a two-tone image with a classic Punk Rock feel; Watercolor, which transforms images into frame-worthy paintings; and Sparkle, which adds a special twinkle to your photos.

* 35mm camera equivalent.

U.S. Pricing and Availability
The Olympus VG-160 will be available in February and ships with a Camera Strap, USB Cable, USB-AC Adapter (F-2AC), Lithium-Ion Battery (LI-70B), Audio/Video Cable, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty Card.

Estimated Street Price: $99.99 (Available in silver, black, red and orange).

For a complete list of specifications, visit the Olympus website: www.getolympus.com.

Journalists interested in more information, review units and high-resolution images of the Olympus VG-160  should contact Keith Gordon, Mullen Public Relations, 212-885-3218, keith.gordon@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, jennifer.colucci@olympus.com, or visit the Olympus website: http://asset.olympusamerica.com/login/.

 

 

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

 

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder.
©2012 Olympus Imaging America Inc.

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