If there's anyone who should know how to judge a product's design and performance, it's Jeff Dorgay.

The Phoenix-based photographer spent many of his adolescent years in a body shop, fixing and admiring automobiles and motorcycles of diverse shapes and sizes - experiences that helped him develop a keen sense for what works and what does not.

When he decided he wanted to combine his passion for cars and motorcycles with his love of photography, he did so with the help of the Olympus E-10 and C-4040 digital cameras, and now works primarily with the E-20 digital SLR. "Being a car guy, I'm really a build, quality, look-and-feel kind of person, and the E-20 is a real mechanically robust camera for its price range," Dorgay said. "The (E-20's) performance and value is tremendous. It's easy-to-use and very intuitive."

Such characteristics have helped Dorgay experience much success with his unique "automotive art." He has worked with car and motorcycle manufacturers such as Porsche, Mercedes-Benz and Ducati, and has compiled an impressive list of clients that includes Jerry Seinfeld and Steve Jobs. He is also a member of the Olympus CAMEDIA Masters program and has made the company's innovative digital products a staple of the tools used to produce his brilliant work. "Olympus equipment is nice and easy to figure out," he said when explaining one of the reasons he prefers shooting with Olympus digital cameras. "You can take it right out of the box and begin using it without referring to the manual. That's the sign of a good product."

 


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