Jeff
Dorgay, a Phoenix-based photographer, is known to car enthusiasts
everywhere for his unique, colorful images of the world's top
luxury and sports cars like Porsche, Corvette and Mercedes-Benz.
"I grew up in a GM family and have always been interested in
cars, especially sports cars," says Dorgay. "I understand what
the car lovers want and what they respond to."
Dorgay, who grew up in Milwaukee, WI, moved to Phoenix in 1987. In 1990, the photographer invested in his first Macintosh computer. "I felt strongly that digital manipulation of photographic images would be the way of the future," he says. "Buying that Mac was the most important move I've ever made." At the same time Dorgay, who has been processing and printing his own color film since the age of 12, began working at Woods Lithographics, one of the premier lithography/printing houses in the country, as a PhotoShop specialist. While at Woods, Dorgay learned a lot about high-end drum scanning, proofing and film output devices.
In 1996 Dorgay went to Phoenix's Barrett-Jackson car auction, the world's biggest collection of classic cars. There he discovered a way to combine his computer and color skills with his love of cars. The timing was good, since digital printing was becoming affordable and Dorgay was able to print relatively inexpensively. The next year he set up his own booth at the auction. "The response to my images was tremendous," he recalls.
Dorgay decided to focus exclusively on automotive art. "What I do is very
different from other photographers or artists," he explains.
"I am creating digital fine art. Very few of my images are
full-car images; I shoot parts and details of cars. I spend
20 - 60 hours manipulating each image in PhotoShop and Painter.
I rely heavily on my color skills and there are many pop-art
influences in my work. The final image, which is usually resized
to 120-150 mb, is so far removed from the original photograph
that my customers are often convinced that they are looking
at a painting."
Dorgay shot in 35mm then scanned his negatives until last year, when he switched to Olympus digital cameras, the E-10 and the C-4040Z. Dorgay uses the E-10 for his main images, and the C-4040Z for backgrounds and skies.
"The E-10 is a great camera, super easy to use and very clean," he says. "Before, I would spend two to six hours preparing an image; now I can start working with it right away. The image capture is so good that the colors are even more vivid than they are with film. And, the E-10's file size is large enough for all of my work so the camera is all that I need. It's great knowing that I only have to bring one camera bag, cable and batteries with me on a shoot."
During the last three years Dorgay has expanded his area of expertise from classic cars to luxury and sports cars and even motorcycles. He is the only digital artist in the world to have a licensing agreement with Porsche to produce signed, numbered edition fine art prints of their cars. He photographs Corvette, Mercedes-Benz, Alfa Romeo and Ducati motorcycles. He is one of only six photographers to have a licensing agreement with Chevrolet. And he has recently been contracted by Italy's Malaguti Co. to produce fine art prints of their scooters, all of which are being shot with the Olympus E-10.
Dorgay's many clients include comedian Jerry Seinfeld, who owns several rare cars and for whom Dorgay did a special photoshoot. Contrary to what one might expect, half of Dorgay's customers are women.
"I want to make my images accessible to anyone who loves cars," says Dorgay. "I'm thrilled that so many people have taken my work into their homes, which is not the usual place for automotive images."
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