Olympus America Inc
From Photojournalism to Studio to Travel, the Olympus Digital SLR System
Superior in a Wide Range of Settings
York, December 18, 2003 - Photojournalist Jeffery Aaronson has worked on assignment
for such publications as Time, Life, National Geographic, Fortune, Business
Week, New York Times Magazine, Travel & Leisure, Rolling Stone and Vanity
Fair among others. Recently Aaronson has been shooting with the new Olympus
E System. "The E-1 is a great camera for a photojournalist. Using the 14-54mm
lens I can go from wide angle to short telephoto in an instant. And I am able
to get maximum range with minimum number of lenses," says Aaronson. The
photographer recently completed a series of architectural landscapes and street
scenes of New York. "The shutter lag time is so minimal that I don't have
to worry about missing a moment. With E-1's 100% viewfinder, I am able to capture
the scene completely: What I see is exactly what I'll get in my image. And since
I generally shoot low ASA, there is virtually no noise and the resulting images
Aaronson has also found that the E-1's ergonomics allow him to work more effectively.
"I generally use the auto exposure lock button to do the focusing, and
the shutter button to release the shutter. By separating the two functions Olympus
has made a smart design decision and has made is possible for a photojournalist
to work seamlessly."
Anne Day divides her time between studio and landscape work and has also for
many years photographed architecture, including three books in the W.W. Norton
Series on Classical Architecture. "I have never worked with a camera more
versatile than the E-1," says Day. "It has a huge range that allows
me to shift easily between landscape and studio work. The optics are fantastic:
the way the camera captures the light gives it so much more dimension."
Day's most recent project is photographing 19th century bank vault locks for
a book to be published by Quantuck Lane Press. "The locks, which were carved
or etched out of brass or nickel by 19th century craftsmen, are absolutely exquisite.
Some of the inner workings are tiny so the photography needs to be painstaking
and very precise. In the past, I would never have trusted this type of close-up
work to a digital camera. The E-system has performed well during my other projects,
so I knew it would deliver the image quality I was after."
"I have been using both the 14-54mm and the 50-200mm macro and the images
are incredibly sharp," says the photographer. "The camera has many
features that allow me to work easier and more creatively. The automatic white
balance is beautiful, which is key in a studio environment. I also love being
able to change the ASA past 800."
and two-time Pulitzer-prize winner Larry C. Price, whose images have appeared
in Time, Newsweek, National Geographic and Audubon among others,
is the assistant managing editor/photography for The Denver Post. Price has
recently embarked on a project photographing the pit houses and cliff dwellings
of the ancient Anasazi peoples. Some of the most remarkable Anasazi structures,
which were built throughout the Four Corners Region from approximately A.D.
1 to 1300, are notoriously difficult to get to and photograph. "The sites
I am interested in are very remote, often perched on cliffsides, which makes
them difficult to access and photograph properly. What makes getting a great
shot ever more challenging is the habitual Southwest dust and dirt which tends
to settle on the lenses," explains Price. "I have found the E-1 invaluable
on this project. The camera is much more ergonomic than any other professional
SLR I have worked with in the past. It is so light and durable that, even when
I am hiking through a particularly difficult terrain like the Colorado plateau,
I am able to carry the camera easily over my shoulder with the lens pointing
backwards. And, since the lenses are also smaller and lighter, I don't have
to deal with a lot of heavy equipment which is critical when shooting in unpredictable
conditions." Price also found that the camera performed particularly well
when it came to dust. "The cleaning apparatus - the Supersonic Wave Filter
- is superb. I have not noticed any CCD spotting and the images of the cliff
houses turned out very sharp and clear."
E System: Digital from the ground up
The Olympus Digital SLR System with Digital Specific Lenses™, based on
the new Four Thirds open standard for digital SLR cameras and interchangeable
lenses, is the world's first 100 percent all-digital interchangeable SLR System.
The Olympus system provides professional photographers with powerful advantages
in terms of edge-to-edge image quality, durability, speed and camera size. The
Olympus system currently includes the E-1 digital SLR and five Zuiko Digital
Specific Lenses: 14-54mm f2.8-3.5; 50-200mm f2.8-3.5; 50mm f2.0 1:2 Macro; 300mm
f2.8 Super Telephoto; and TC14 1.4X Teleconverter. Also available are the FL-50
Flash and Accessories and the Power Battery Holder Set. The 11-22mm F2.8-3.5
wide-angle zoom lens, the latest Zuiko Digital Specific Lens designed for the
Olympus E-System, will be available in early February 2004.
Olympus Optical Co., Ltd., with its wholly owned subsidiaries, is a global leader
in designing, manufacturing and marketing optical-digital product solutions
for health care and consumer segments. The company leverages R&D investment
in technology and manufacturing processes across diverse business lines that
· digital and film cameras, and digital voice recorders;
· minimally invasive diagnostic and surgical endoscopes;
· advanced clinical and research microscopes;
· chemistry-immuno analyzers and lab automation systems.
In the U. S. and Canada, Olympus America Inc. serves health care, scientific
and commercial laboratory markets with integrated product solutions and financial
and other service offerings and is the leading brand in gastrointestinal endoscopy
and clinical and educational microscopes. The company's market-leading consumer
camera products and services business spans North and South America. Olympus
America Inc. works collaboratively with its customers and parent company to
develop state-of-the-art products and services that are innovative, intelligent,
and easy to use.