"One Touch" Design and Built-in Help Guide for Enhanced Operability in a Compact Body
Melville, New York, January 6, 2005 - First-time digital camera buyers will find using the Olympus D-425 so easy they'll wonder why they didn't try digital photography sooner. Designed for effortless picture taking, the camera features a "One Touch" configuration, with individual buttons for shooting, reviewing and deleting images. A built-in help guide makes learning digital photography easier than ever before. And with its 4.0 megapixels of resolution and PictBridge technology, users can create, vibrant prints by connecting the D-425 directly to any PictBridge-enabled printer. The light, compact body of the D-425 makes it convenient to slip the camera in a pocket so you can take it anywhere.
"The D-425 was developed with the first time digital camera user in mind. Every feature was designed for simplicity and ease of use," said Naoki Tai, product manager, Olympus Imaging America Inc. "In fact, with the aid of the built-in help guide to explain the various functions, first-time digital camera users will be able to start shooting immediately with virtually no learning curve."
Designed to Do More
The D-425 combines a 4.0-megapixel CCD image sensor and a 4x digital zoom lens with Olympus' exclusive TruePic TURBO™ Image Processor, which significantly enhances image quality and delivers faster overall processing speeds for rapid startup, shutter release and playback. TruePic TURBO allows the D-425 to capture information from all 4 million pixels with pixel "micro-smoothing" that delivers clearer and more color-accurate photos. This results in high quality prints that can be cropped and enlarged to 11 x 14 inches and larger.
Conveniently located in the battery compartment, the D-425 is xD-Picture Card compatible so you can take up to 512 MB's of images. The D-425 accepts readily available AA-size alkaline batteries, eliminating the hassle of finding the right battery on the road. And a battery saving sleep mode helps users maximize the life of their batteries.
Designed to be Approachable
First-time digital camera users will appreciate the camera's simple "One Touch" operation. Individual buttons for shooting, reviewing and deleting images are placed on the body of the camera in such a way that frequently used functions can be easily accessed. Macro mode, Flash mode and a self-timer are located on an arrow pad conveniently located for quick use while setting up the perfect shoot.
The camera's menu architecture allows entry-level users to make their selections quickly. The menu incorporates a new help guide that provides a brief description of each function and shooting mode to help users determine the settings that best suit their shooting situation and purpose.
The inclusion of 10 shooting modes, accessed via a rotating dial on the back of the camera, makes it easy to capture flawless images in a variety of situations, such as Portrait, Night and Landscape. And with the QuickTime® Movie mode, creating short movies of everyday events that can be emailed to family and friends is simple.
OLYMPUS Master software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to your computer quick and simple, and images are searchable by date or keyword in the Calendar View. And with one-click editing tools, such as red-eye reduction, images can be touched up before printing or emailing. Online support, templates, firmware upgrades and other user services are just a mouse-click away.
Connecting the D-425 to a computer is easy with the USB Auto Connect feature, which connects the camera directly via USB 2.0 cable to a computer and requires no software. Or, If you prefer, forget the computer altogether. The power of PictBridge technology enables photos to be printed directly from the camera to any PictBridge-enabled printer, such as the Olympus P-10 Digital Photo Printer, without using a computer. Printing and sharing images has never been easier, and the P-10's photo lab-quality dye-sublimation printing produces archival-quality prints in rich color.
The D-425 has a durable, lightweight body and a built-in lens barrier. With its smooth edges and compact size of just 4.0"(W) x 2.0" (H) x 1.4" (D) and light weight (4.2 ounces), the D-425 fits comfortably in your hand and in your pocket, demonstrating that elegant design can be found at an affordable price.
The D-425 will be available in January 2005. It includes (2) AA alkaline batteries, an Auto-Connect USB cable, Wrist Strap, OLYMPUS Master Software, Quick Start Guide, Basic Manual, and Warranty.
D-425 Estimated Street Price: $149.99 (U.S.)
For more information, review units, product specifications and high-resolution images of the D-425, contact Michael Bourne, Mullen Public Relations, 650-210-9857, email@example.com, or Chris Sluka, senior public relations manager, Olympus Imaging America Inc, Two Corporate Center Dr., P.O. Box 9058 Melville, NY 11747-9058, ph: (631) 844-5000 (800) 622-6372, Fax: (631) 844-5262.
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.
Olympus Imaging America works collaboratively with its customers and its parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples lives every day. These include:
Olympus Imaging America Inc is responsible for sales in United States, Canada, Mexico, the Caribbean, and Central and South America.
- Digital and film cameras
- Professional SLR Imaging Systems
- Digital and Microcassette recorders
- Digital Music Players
- Personal Photo Printers
- Digital Print Kiosks
- Digital Video Projectors
- Digital Media