World's First Interchangeable Digital SLR with "Live View" LCD is Recognized for Innovation
CENTER VALLEY, Pa, January 8, 2007 – Olympus is honored by PC World with a "20 Most Innovative Products Award" for the Olympus EVOLT E-330 digital SLR (single lens reflex) camera. The EVOLT E-330 is the world's first interchangeable lens digital SLR to feature a true "Live View" image on the LCD screen, in addition to the optical viewfinder. PC World will present the award to Olympus today at the ShowStoppers Media Reception at the Wynn Hotel in Las Vegas during 2007 International CES.
Users of the EVOLT E-330 quickly realize that when composing an image on the LCD, they can do more with this camera than they could with comparable digital SLRs without Live View. The camera also boasts an "articulated" LCD screen, which extends out from the camera body and tilts up and down. The articulated screen, coupled with Live View, enables users to easily capture images from many hard-to-get angles, such as over a crowd of people or eye level with toddlers as they take their first steps. Whether shooting from a low angle for dramatic composition or in close for detailed macro photos, with the exclusive Olympus Live View LCD photographers can follow action easily and capture just the right moment with greater creative control.
The 2007 PC World 20 Most Innovative Products Awards recognize both benchmark and breakthrough products that set the standard for innovation with unique qualities that distinguish them from the pack. PC World's editors compared hundreds of products before narrowing the field to 20 winners.
"These are among the most inventive and trend-setting products available, breaking the traditional boundaries while pushing the limits of technology," stated Harry McCracken, vice president and editor-in-chief of PC World. "These winners help define industry standards and raise the bar for creativity in the future. Congratulations to the Olympus EVOLT E-330."
About PC World
PC World Communications, Inc., a subsidiary of IDG, is the publisher of PC World, PCWorld.com, and home of the PC World Test Center. The winner of the 2005 Maggie Award for Best Computer Magazine/Consumer, PC World has a readership of over 4.8 million total purchase influencers (IntelliQuest CIMS Spring 2006: Total unduplicated, combined Average Issue Audience: Business, Home, and Dual Studies). With an average of over 5.9 million unique visitors per month (HitBox, July - September 2006), PCWorld.com, winner of the 2005 Neal Award for Best Web Site, is a leading online resource for technology product buyers and users.
Review units and high-resolution images of the EVOLT E-330 and other Olympus cameras are available from Mullen Public Relations. Contact Heather Snow, (978) 468-8934 or Heather.Snow@Mullen.com.
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.
Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples' lives every day. These include:
Digital and film cameras
Professional SLR Imaging Systems
Digital and Microcassette recorders
Personal Photo Printers
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.
Mullen Public Relations