CENTER VALLEY, Pa, January 19, 2007 – Olympus Imaging America Inc. today announced that it has chosen Deutsch Inc., located in New York City, as its advertising agency of record for creative and media planning and buying responsibilities. Deutsch Inc. will work with Olympus to market its innovative cameras and other digital consumer products.
"Olympus continues to be an innovator in opto-digital products for the consumer market," said F. Mark Gumz, president, Olympus Imaging America Inc. "Deutsch has shown strong strategic and creative capabilities, and we are looking forward to working with them to improve our brand awareness and achieve our business goals."
"There's nothing more exhilarating than having the opportunity to work on a great brand where our truly integrated approach can get consumers to feel, touch, love and become Olympus loyalists," said Val DiFebo, President, Deutsch NY. "We love the team and can't wait to get started!"
Ann Billock of A/Team Advisors conducted the review. The previous agency of record, the Martin Agency, did not participate in the review.
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.
Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples' lives every day. These include:
Digital and film cameras
Professional SLR Imaging Systems
Digital and Microcassette recorders
Personal Photo Printers
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.
Olympus Imaging America