OLYMPUS EXTENDS LONG ZOOM CAMERA LINE WITH NEW STYLUS SZ-16 iHS® AND STYLUS SZ-15

 

24x Optical Zoom Power and Incredible Performance Packed into Two Compact, Stylish and Affordable Models

CENTER VALLEY, Pa., January 7, 2013 – Olympus today unveils two powerful, yet incredibly compact long zoom cameras, the STYLUS SZ-16 iHS and STYLUS SZ-15, both equipped with a 24x optical wide-angle zoom lens (25-600mm equivalent*), for adventurers looking for a lightweight, easy-to-carry companion ready to capture stunning panoramas or brilliant close-ups of their travels. The STYLUS SZ-16 iHS provides a level of imaging performance that feels like a DSLR, while the STYLUS SZ-15 has many of the same traits at an even more affordable price.

Both long zooms have similar features, but the STYLUS SZ-16 iHS is optimized for moviemaking with 1080p Full HD video and Multi-Motion Movie Image Stabilization to record virtually blur-free videos even when the camera is moving. Its 16-megapixel CMOS sensor combined with the TruePic VI image processor, first developed for the Olympus PEN®, captures beautiful, sharp images of subjects even in challenging low-light situations and backlit scenes.

Olympus’s iHS (Intelligent, High-Sensitivity and High-Speed) Technology powers a number of features on the STYLUS SZ-16 iHS including Hand-Held Starlight mode which helps users at night, where image blur is more likely to occur, by capturing multiple images and stitching them together into a single, crisp, breathtaking photo without the use of a tripod. The STYLUS SZ-16 iHS’s blazing fast autofocus and HDR Backlight Adjustment combine to take a collage of images at various exposure levels and blend them into one perfectly exposed photo regardless of difficult lighting.

Built-in Dual Image Stabilization on both models, combined with ergonomically designed grips, allow for firm and comfortable support to help cut out blur caused by camera shake. These features are particularly useful for getting up close with a Super-Resolution Zoom of up to 48x zoom magnification at full resolution, capturing a series of images of a fast-moving subject with high-speed sequential shooting, or in Telephoto Macro mode when users are shooting the rich detail of small subjects like insects from inches away. Beyond their zoom power, the cameras’ impressive 25mm wide-angle lens takes in sweeping vistas, group shots and up-close macro images.

Both cameras are also equipped with eleven Magic Filters that add a range of spectacular effects to all of life’s adventures, both with stills and in video mode. Additional features include Beauty Make-up mode, which allows users to easily apply everything from eyeliner to eye shadow and blush to subjects as well as Smart Panorama, which lets users take a dynamic panorama of up to 360-degrees, simply by moving the camera from side to side or up and down.

Users can easily share their images on a big-screen HDTV in high definition using an optional HDMI cable or on their social networks using the Olympus Image Share smartphone application (via optional Toshiba FlashAir™ SDHC card or optional Eye-Fi Card).

* 35mm camera equivalent
U.S. Pricing and Availability
The Olympus SZ-16 iHS and SZ-15 will both be available in March

SZ-16 iHS Estimated Street Price: $229.99 (Available in silver, white)
SZ-15 Estimated Street Price: $199.99 (Available in silver, black and red)

For a complete list of specifications, visit the Olympus website:
SZ-16: http://www.getolympus.com/us/en/digitalcameras/sz-16-ihs.html
SZ-15: http://www.getolympus.com/us/en/digitalcameras/sz-15.html

Journalists interested in more information, review units and high-resolution images of the STYLUS SZ-16 iHS and STYLUS SZ-15 should contact Keith Gordon, Mullen Public Relations, 212-885-3218, keith.gordon@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, jennifer.colucci@olympus.com, or visit the Olympus website: http://asset.olympusamerica.com/login/

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder. FlashAir is a trademark of Toshiba America.
©2013 Olympus Imaging America Inc.

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