From Muncie to Massachusetts: Spotlight on Olympus Employee Emily Halley
It wasn’t always a dream to work in the medtech industry for Olympus’ Senior Manager of Omni Deployment Emily Halley.
“I always imagined I’d go into the B2C [business-to-consumer] world. I had this dream of working for American Girl®,” Emily laughed, describing the Mattel-owned doll company that allows customers to design custom dolls and lookalikes online. Before her current position, she admits, “I probably would have [thought] ‘healthcare, a lot of great opportunities, but maybe not the greatest fit for me.’ But Omnichannel opened my eyes [to] so many opportunities within healthcare to do marketing, to do digital, to do all these things that I love doing. This is the place I want to be.” But as she recalled, “I just needed to find the right role.”
Discovering her path
Emily studied marketing during her undergraduate years at Ball State University in Muncie, IN, where she also explored a career in sales. She wasn’t convinced that she was suited for that discipline, but remained open to her professional options.
One of her college professors recommended applying to a rotational development program. She stumbled upon a list of programs on a college website and recognized Olympus’ name. She applied and was accepted after graduation in 2017.
“I saw this as a great opportunity to live [in] and see a new area of the country,” she said. “This gave me an opportunity to move up to Massachusetts and explore New England.”
During her rotation, Emily was based in the Southborough, MA, location, which has since moved to a new facility in Westborough, MA. The program she was enrolled in supported recent college graduates with the resources to experience a 21-month rotation between three different areas of the business. Emily spent the first nine months at Olympus in Surgical Endoscopy marketing, then transitioned to Surgical Endoscopy sales for six months, and spent her final six months in Gynecology sales training and marketing.
From left: Emily Halley and colleague, Sen Zhang.
From left: Jordan Swankoski, Emily Halley, Kiel St. George, Loralee Foster, Suzie Morgan, Mari Welsh, Sen Zhang, and Michael Reardon
The ‘Olympus Omnichannel’ way
As an omnichannel deployment manager, Emily’s role includes working cross functionally with teams to help strategize, plan, and execute business strategic initiatives for the gastrointestinal and endotherapy product teams. In a recent promotion, Emily took on even more responsibility when she accepted the role of Senior Manager of Omni Deployment.
The company’s official omnichannel focus was laid out in 2021 as part of its Go-to-Market Transformation. The Omnichannel teams aim to reach the right customer, with the right message, through the right channel, at the right time.
“[Olympus has] been doing things like omnichannel [marketing] for a while, but in little pockets,” Emily explained. “Having an Omnichannel team puts a spotlight on all these incredible initiatives that were happening before [Omnichannel], and it also increases the importance and visibility of it,” with no day feeling like the day before.
“There’s definitely never a boring day at Olympus,” she laughed. “Some of the key things that are consistent day-to-day is that I’m fortunate to work on business strategic initiatives … I feel I have a purpose and that I’m providing immense value to the teams that I’m supporting because I’m focused on the initiatives that the business believes are the most critical.”
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