In my current internship with the Men’s Health and Lower Tract product marketing team, I have been supporting my team with some exciting projects surrounding a minimally invasive Benign Prostatic Hyperplasia (BPH) treatment option using a new product called “iTind.” A key project that I have been working on for this team is social listening. With this project, I am conducting quantitative and qualitative research through online patient forums. From this research, I have gained valuable insight into patients’ frequently asked questions, concerns, and other important insights related to iTind and our competitors’ products within the marketplace. This has been a very enjoyable and rewarding experience so far, as I have had the opportunity to connect with professionals not only on my team but throughout the organization. I have enjoyed getting to expand my network, while also looking for new and innovative ways to gain more market traction.